Washington, DC, January 6, 2014 – The Research Industry Index (RII), currently at 102, continues to build on the recovery seen in the last quarter.
While Q2 of this year reached 100 for the first time since 2010, it has crept up even more (to 102) for the months of July, August and September.
MRA’s Director of Research, Amy Shields, PRC, points out, “Although the index score is a positive indicator, there is plenty of room for growth in 2014, particularly for smaller firms who appear to still be feeling the pinch of a less-than-perfect economy.”
Improvements in key metrics such as RFPs/Proposals, Projects/Booked Revenue and Staffing Levels are almost identical to the previous quarter. However, an overall improvement in executive management’s outlook on the health of their organization nudged the index up. They are more optimistic than they’ve reported for quite some time.
While the industry has shown healthy improvements overall, the picture is not rosy for everyone. Many smaller firms (under $1 million in annual revenue) are lagging, with 34 percent reporting decreased levels of RFPs/Proposals, and 44 percent reporting decreased levels of Revenue and Projects.
The RII is a quarterly study completed by the MRA to track the health of the marketing research industry in the U.S. This report represents the 24th wave, conducted in October and November 2013.
RII was produced in partnership with Issues & Answers and Cooper Roberts Research.
For more information, visit http://www.marketingresearch.org/research-industry-index
Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.