Washington, DC, July 23, 2014 – The 26th wave of the Research Industry Index (RII) – Marketing Research Association’s (MRA) quarterly study to track the health of the marketing research industry in the U.S. – continues to show improved levels. For the first time since the inception of this study, the RII has sustained a score of 100 or higher for four straight quarters. This is a strong indication that the industry has recovered from the recession.
While firms of all sizes are seeing net improvements in key metrics, the medium size firms ($1 million to under $5 million) experienced the most growth in Projects/Booked Revenue (10 percent net increase compared to 5 percent for smaller firms and 7 percent for larger firms).
“Keeping in mind that RII’s benchmarking dates back to fourth quarter of 2007, this wave reflects the most positive 12 month period in the history of the report,” said MRA’s Director of Research, Amy Shields, PRC. “However, because the index is based on numerous business metrics, first quarter did see an overall decrease in the volume of business, which isn’t alarming, but rather a likely result of client budgets traditionally being more conservative than in fourth quarter,” she added.
This wave of the RII is based on online interviews conducted among 202 owners or senior level managers from both corporate researchers and marketing research firms in April and May of 2014. Responses are reflective of business conditions during and ending 1st quarter, 2014.
For more information, visit http://www.marketingresearch.org/research-industry-index
RII was produced in partnership with Issues & Answers and Cooper Roberts Research.
Founded in 1957 and based in Washington, DC, the Marketing Research Association (MRA) is the leading and largest association of the survey, opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.