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    For Immediate Release

    Washington, DC, June 6, 2014 – Each year the Marketing Research Association (MRA) honors survey, opinion and marketing research professionals for exemplary work in areas such as innovation, leadership, commitment and service to the profession and or MRA. These award-winning professionals inspire and challenge colleagues, contribute to the profession’s knowledge base, and extend their work beyond their day-to-day company priorities.

    The awards were presented on June 4 in an emotional ceremony before an audience of more than 500  in Chicago at the MRA Insights & Strategies Conference. MRA is pleased to announce the 2014 award winners.

    MRA’s Meritorious Service to Marketing Research Award recognizes an individual who, over the span of their career, has demonstrated tremendous leadership, dedication and commitment to the marketing research profession. This year, MRA honored the dynamic Merrill Dubrow, President/CEO of M/A/R/C Research.

    MRA’s Impact Award recognizes an individual, group or organization who has demonstrated tremendous vision, leadership and innovation within the past year that has led to a positive impact on the marketing research profession. For the first time, the award was presented to an organization, the Marketing Research Institute International (MRII), with Don Marek accepting on behalf of the non-profit.

    MRA’s Honorary Lifetime Membership Award recognizes a member for a lifetime commitment to outstanding individual service to MRA and the marketing research profession. The MRA’s highest recognition was bestowed upon Colleen Moore-Mezler, PRC, President/CEO of Moore Research.

    MRA’s Volunteer of the Year recognizes an individual who brought excellence in service to the Association. This year MRA honored Matt Case, LPSP Culture Ambassador at FedEx Innovation.

    Minnesota/Upper Midwest Chapter of MRA, winner of the Chapter of the Year AwardMRA’s Chapter of the Year Award was awarded to the Minnesota/Upper Midwest Chapter. They received $1,000 to help continue their strong service to local members.

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    Founded in 1957, the Marketing Research Association is the leading and largest association of the survey, opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

     

    Howard Fienberg
    Jun 10, 2014
  • The Research Industry Index (RII) results for the 4th quarter of 2014

    Washington, DC, April 18, 2014 – The 25th wave of the Research Industry Index (RII) – Marketing Research Association’s (MRA) quarterly study to track the health of the marketing research industry in the U.S. – continues to show the improved levels experienced for the previous two waves. With a current score of 100, this wave represents the first time in the study’s 6 year history that a triple digit index score has been present for 3 quarters in a row.

    The continuing trend for improvements in key metrics such as RFPs/proposals, projects/booked revenue and staffing levels are credited for the recent 100-102 scores. While the industry continues to show healthy improvements overall, the business climate is still difficult for some smaller firms (under $1 million in annual revenue), however; even they are showing improvements compared to the previous quarter.

    “When looking at the history of RII, which includes 25 reporting quarters, this wave is only the fifth time that triple digit scores have been achieved,” said MRA’s Director of Research, Amy Shields, PRC. “Combined with being the first time an index of 100 or higher has been recorded for more than 2 waves, the findings from 2013 are the most optimistic we’ve seen,” she added.

    This wave of the RII is based on online interviews that were conducted among 212 owners or senior level managers from both corporate researchers and marketing research firms in February and March of 2014. Responses are reflective of business conditions during and ending fourth quarter, 2013. On behalf of the MRA, the survey was hosted by Issues and Answers and reporting was completed by Cooper Roberts Research.

    For more information, visit http://www.marketingresearch.org/research-industry-index

    RII was produced in partnership with Issues & Answers and Cooper Roberts Research.

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    Founded in 1957 and based in Washington, DC, the Marketing Research Association (MRA) is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

    Howard Fienberg
    Apr 18, 2014
  • The Research Industry Index (RII) results for the 3rd quarter of 2013 For Immediate Release -- Contact: Amy Shields 202.800.2545

    Washington, DC, January 6, 2014 – The Research Industry Index (RII), currently at 102, continues to build on the recovery seen in the last quarter.

    While Q2 of this year reached 100 for the first time since 2010, it has crept up even more (to 102) for the months of July, August and September.

    MRA’s Director of Research, Amy Shields, PRC, points out, “Although the index score is a positive indicator, there is plenty of room for growth in 2014, particularly for smaller firms who appear to still be feeling the pinch of a less-than-perfect economy.”

    Improvements in key metrics such as RFPs/Proposals, Projects/Booked Revenue and Staffing Levels are almost identical to the previous quarter. However, an overall improvement in executive management’s outlook on the health of their organization nudged the index up. They are more optimistic than they’ve reported for quite some time.

    While the industry has shown healthy improvements overall, the picture is not rosy for everyone. Many smaller firms (under $1 million in annual revenue) are lagging, with 34 percent reporting decreased levels of RFPs/Proposals, and 44 percent reporting decreased levels of Revenue and Projects.

    The RII is a quarterly study completed by the MRA to track the health of the marketing research industry in the U.S. This report represents the 24th wave, conducted in October and November 2013.

    RII was produced in partnership with Issues & Answers and Cooper Roberts Research.

    For more information, visit http://www.marketingresearch.org/research-industry-index

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    Founded in 1957, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

    Anonymous
    Jan 6, 2014
  • WASHINGTON, DC, November 19, 2013 – The Marketing Research Association has approved new MRA Certificates for Qualitative Research Principles and Quantitative Research Principles. The Certificates are available through Research Rockstar LLC, an online marketing research training provider based in Marlborough, MA.

    “We are delighted that Research Rockstar online training courses have qualified for this recognition. Both MRA and Research Rockstar share a passion for the advancement of research practitioners and our profession,” said MRA CEO David W. Almy.

    MRA's two Certificates will be awarded after successful completion of five designated courses covering each area.


    MRA Certificate in

    Qualitative Research Principles

     

    MRA Certificate in

    Quantitative Research Principles

    Managing Focus Groups

    10-point Checklist for Questionnaire Design

    Writing Qualitative Research Reports

    Questionnaire Design 201: Scale Selection

    Conducting Research Interviews

    Intro to Quantitative Data Analysis

    Introduction to Ethnography

    Intro to SPSS

    Social Media Meets Market Research

    Introduction to Conjoint Analysis

     

    These courses are available now; students can register immediately. Each class is offered at least twice a quarter. All are taught online using live instructors enabling real-time Q&A.

    Additionally, Research Rockstar is developing courses to qualify for MRA Certificates in Project Management and Emerging Research Methods.

    MRA Certificates will be available  for any course or combination of courses that have been successfully reviewed and approved. Educational providers offering courses who wish to participate in the program should contact  Jennifer Cattel of MRA’s staff for more information regarding approvals. 

    MRA Certificates help marketing researchers demonstrate their in-depth knowledge of research principles backed by the Marketing Research Association. Further information about MRA Certificates as well as Professional Researcher Certification (PRC) may be found on MRA’s website. All of Research Rockstar courses have been approved for PRC credits.

     

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    Founded in 1957 and based in Washington, DC, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

    Shane Kelley
    Nov 18, 2013
  • Anne BoyleAnd the winner is… Anne Boyle of the New England Journal of Medicine. Anne, aka Annie PB, won the Click contest at the Corporate Researchers Conference in Dallas. Her 192 points and 53 completed challenges won the day!

    Brad Larson

    Anne clicked her way through a labyrinth of mobile app pictorial puzzles to win a free admission to next year’s CRC in Chicago, Sept 17-19. Congratulations Anne!! 

    One of our favorite shots, besides the alarm clock striking midnight, was the photo of Brad Larson (Thoroughbred Research) playing Click on his Smartphone.

    Thank you to all our Click participants and to everyone who attended the 2013 CRC. We look forward to seeing you, and Anne, in Chicago next September!



    Shane Kelley
    Nov 14, 2013
  • Washington, DC – October 21, 2013 – Attendance at the 2013 Corporate Researchers Conference (CRC) increased by 27 percent over last year’s event, according to figures compiled by the Marketing Research Association (MRA). MRA, along with event co-sponsors Quirk’s Marketing Research Review and CEB, concluded the third annual CRC last Friday in Dallas.

    “Other conferences are about hype. CRC is about collegiality and education,” concluded one corporate researcher (CR) after discussing CRC with fellow corporate researchers in Dallas. The three-day conference connected corporate researchers from around the country to share best practices, insights and war stories, providing researchers with a unique resource for genuine professional development.

    “MRA is focused solely on the success of the marketing research profession, with all of our proceeds dedicated to that goal. CRC was a remarkable success on many levels, as well as a tremendous opportunity for researchers to share their ideas, experiences, and have fun doing so,” said MRA Board of Directors Chairman Jill Donahue, a corporate researcher with Nestle Purina.

    This year’s event opened with a keynote on predictive analytics from Dr. Eric Siegel for the more than 500 CRC attendees. Networking events were among the dozens of informational sessions encouraging attendees to forge new business partnerships and reacquaint with old friends. Laurie A. Tucker, a senior vice president at FedEx who closed the conference Friday afternoon, was the last of six keynote speakers. CRC reinforced the importance of research and the value CRs provide to organizations faced with complex business decisions.

    The event’s exhibitors were sharply positive about CRC attendees and the value they received as exhibiting companies. Many providers viewed CRC as the best of any MR conference and are anticipating a return next year.  

    MRA also hosts the Insights & Strategies Conference (ISC) each June. Both conferences – ISC and CRC – will be held in Chicago in 2014. Further information about MRA Conferences may be found at www.marketingresearch.org/conferences.

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    Founded in 1957 and based in Washington, DC, the  the Marketing Research Association (MRA) is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

    Shane Kelley
    Oct 21, 2013
  • October 16, 2013 – Dallas, TX – The Marketing Research Association’s Board of Directors today approved a landmark revision to the MRA Code of Marketing Research Standards.

    The new Code establishes 42 ethical and best practice principles to guide marketing research practitioners day-to-day. Per the association’s Bylaws, MRA’s members are obligated to adhere to these principles. To maximize the global acceptance of marketing research, non-members are encouraged to do so as well.

    “The Code’s principles are designed to promote an ethical culture in which honesty, professionalism, fairness and confidentiality combine to support marketing research’s success,” said MRA Board Chairman Jill Donahue, a corporate researcher with Nestle Purina PetCare. “The standards any profession adopts can help define its value and, ultimately, its acceptance,” she said, “The new Code sets an appropriately high bar for an evolving and progressive industry.”

    “The new Code addresses the responsibilities of marketing researchers to each other, the media, government officials, the public and anyone benefiting from marketing research,” added Jay White, CEO of Baltimore Research and chairman of MRA’s Standards and Ethics Committee (SEC), which was charged with revising the prior version of the Code, last published in 2007. The SEC spent 17 months reviewing unaddressed areas, ambiguous standards, general clarity and structure before submitting its recommendation to MRA’s Board for consideration.

    “MRA’s objective was especially challenging – to create a set of principles that serve the entire profession, rather than segmented principles pertaining only to specialized modes or methodologies,” added White. “To answer that challenge, the new Code contains broad principles as well as detailed rationale. Both are necessary for a well-formed Code that is not overbearing and provides flexibility for practitioners operating with a firm ethical foundation,” he said.

    “The new Code is a unique and modern set of principles and rationale based on combined revisions suggested in 2011, 2012, 2013, as well as legal, SEC and peer reviews,” said Amy Shields, MRA’s director of research and the expert responsible for stewardship of the new Code throughout its revision process. “There also is an increased emphasis on a streamlined enforcement process,” she said. “We believe that an enforced Code is of greatest value to the marketing research profession.”

    The Code will be published in the December edition of MRA’s quarterly Alert! magazine. It is available online today at www.MarketingResearch.org/Code.

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    Founded in 1957 and based in Washington, DC, the  the Marketing Research Association (MRA) is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

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    Howard Fienberg
    Oct 16, 2013
  • October 8, 2013 – Washington, DC – The Research Industry Index (RII) – the Marketing Research Association’s indicator of business activity in the U.S. marketing research industry – finally reached 100 for the first time since the fourth quarter of 2010. In early 2011 and 2012, the index took a significant drop, slowly increasing throughout each year, but never quite reaching  the 100 mark.

    “Although we continue to see the same pattern of prior years in terms of starting out slow and gaining each quarter, it’s difficult to not feel optimistic about one of the strongest increases in booked revenue and proposals since RII began tracking MR business activity in 2007, along with a higher overall index score for 2013 than we’ve seen since 2010,” said MRA Director of Research Amy Shields, PRC.

    Contributing factors to the second quarter 2013 improvement was a 6 point increase in both RFPs/proposals and projects/booked revenue coupled with a 3 point increase in staffing. The difference in point increase for these business metrics appear to be attributed to corporate researchers being slower to add staff than research providers.

    While firms of all sizes experienced net gains on key metrics, larger firms saw the greatest gains. This wave of the RII is based on online interviews that were conducted among 216 senior executives from both corporate researchers and marketing research firms via a survey hosted by Issues and Answers. Reporting was completed by Cooper Roberts Research for the Marketing Research Association (MRA). For more information, visit http://www.marketingresearch.org/research-industry-index

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    Founded in 1957 and based in Washington, DC, the Marketing Research Association (MRA) is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

    Shane Kelley
    Oct 8, 2013
  • For Immediate Release: October 1, 2013 – Washington, DC – The Marketing Research Association has established MRA Certificates to recognize successful completion of training courses approved by MRA’s Certification Board.

    “Our members’ credentials help advance their careers as marketing researchers. MRA Certificates – which will be awarded in defined specialties – can support that need and improve the likelihood that researcher training will be supported by employers, to the benefit of all,” said MRA CEO David W. Almy.

    MRA’s Certification Board, that also governs the Professional Researcher Certification (PRC) program, will qualify courses or combinations of courses enabling marketing research students to receive MRA Certificates upon their successful completion of coursework in areas such as qualitative research, quantitative research, MR project management and others. These qualifications are not new. For many years, MRA has been routinely approving webinars, conference sessions, courses and other educational opportunities to qualify PRC continuing education credits and exam waivers. Qualifying courses for MRA Certificates is the next logical extension of these approvals.

    “MRA Certificates will be awarded by specialty, and are separate and distinct from PRC, which is a powerful tool for individual researchers meeting strict professional  experience, educational and continuing education requirements as well as passing a qualifying exam,” said Certification Board Chairman Peter Van Brunt.

    MRA Certificates will be available  for any course or combination of courses that have been successfully reviewed and approved by the Certification Board. Educational providers offering courses who wish to participate in the program should contact Jennifer Cattel of MRA’s staff for more information regarding approvals. She may be reached via phone at 202.800.2545 or via email at jennifer.cattel@marketingresearch.org.

    The Certification Board expects to identify a combination of MRA Certificates to help prequalify candidates for Professional Researcher Certification, with exact prerequisites announced soon. 

    Further information about MRA Certificates and Professional Researcher Certification may be found on MRA’s website at www.marketingresearch.org/education.

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    Founded in 1957 and based in Washington, DC, the Marketing Research Association is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.

    Shane Kelley
    Oct 1, 2013
  • For Immediate Release.  Contact: Amy Shields 202.800.2545

    Washington, DC, June 27, 2013 – The Research Industry Index (RII), currently at 97, is at a level similar to the second half of 2012.

    Graph of the business outlook results from RII - The MRA Research Industry Index

    Larger firms ($5 million plus in annual revenues) are doing better than their smaller counterparts in terms of RFPs/Proposals and Projects/Booked Revenue. Firms of all sizes took a hit in their operating margins. For the larger firms, they experienced an overall decrease in margins, but not to the extent seen by small to medium size firms.

    The Marketing Research Association’s Director of Research, Amy Shields, PRC, agrees with the report’s author, Ken Roberts, PRC, that “the dissipation of fourth quarter 2012 increase in Projects/Booked Revenue is likely a reflection of end-of-year spending driving the previous quarter’s bump.” However, the first quarter change did not lower the overall RII since it was countered by neutral to modestly positive scores for other key metrics.

    Changes in staffing levels are similar to recent quarters while operating margins took a hit compared to the previous quarter.

    RII was produced in partnership with Synapse and Cooper Roberts Research.

    For more information, visit http://www.marketingresearch.org/research-industry-index

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    Founded in 1957 and based in Washington, DC, the Marketing Research Association (MRA) is the leading and largest association of the opinion and marketing research profession, which delivers insights and intelligence to guide the decisions of companies providing products and services to consumers and businesses.



    Howard Fienberg
    Jun 27, 2013