Get an inside look at the most novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.

Google + Mastercard + ESPN + Microsoft + Coca-Cola + Groupon + GoDaddy + Sony Music + Disney Channel + Warner Bros. + Cuisinart + Wells Fargo + Campbell’s + Pfizer + Johnson & Johnson + PepsiCo + Whirlpool + Clorox + P&G + Mass Mutual + Electrolux + Merck + Cox Automotive + Eli Lilly
+ AND MANY MORE!

We received more than 150 proposals to present. Our committee of experts chose the best 58 to render a remarkable program that not only educates, but inspires as it introduces fresh approaches to finding, communicating, and implementing insights.

• Witness novel ways to deploy AI and subconscious messaging
• Better understand “fandom”
• Assess your customer’s Digital IQ
• Uncover unusual findings rendered by self-moderated, peer-to-peer sessions
• Discover the power of hyper-local insights
• Prove the value of the insights you deliver with novel ROI measures
• Unearth which emotions drive specific consumer behaviors
• Appreciate the complexity and nuances in the LGBTQ community
• Align brand positioning with actual customer message interpretation
• Learn to improve forecasting and research project management
• Strengthen your brand’s CSR through advocacy
• Witness breakthrough BeSci methods in action
• Join the fight against confirmation bias
• & much more

Converge has been developed for those working in the confluence of primary business intelligence data, behavioral and third-party data sets. It is a collegial forum where those specializing in digital analytics, data science, consumer insights, and market research come together to expand their networks and knowledge. Specifically, you'll learn:  

• How to merge large business operations and third-party data streams with smaller, targeted, proactively collected traditional MRX data to derive real, actionable insights
• New ways to inform brand strategy and find new customers
• Schematics to build a department that can effectively harness the collective power of research, data analytics and data science
• Procedures that ensure the integrity and quality of data co-mingled from various sources
• The device, media, and communication trends you need to analyze critical consumer data
• To develop a well-defined, fully integrated data ecosystem to empower brand and market access strategy and improve sales alignment

Join us in LA December 10-11 to witness the evolution of insights!

Feel good about your investment in Converge! All our revenue is invested in data quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving insights industry and drive business impact. Join us!

Be a VIP at CES® – An exclusive insights-focused experience for our members.

Known the world over, CES is the venue to glimpse the future of consumer-facing technology and innovation.

The Insights Association has arranged for an exclusive outing for just 20 members to experience CES as you cannot attempt on your own.

Read about the experience of one of our 2019 CES Excursion Attendees

Our excursion will transform this showcase – with 170,000+ attendees from 150 countries, 3,900 exhibitors and a media contingent numbering some 7,000 – into a manageable, pertinent, social and exhilarating experience.

CES is the world's gathering place for all who thrive on the business of consumer technologies. It has served as the proving ground for innovators and breakthrough technologies for 50 years — the global stage where next-generation innovations are introduced to the marketplace. As the largest hands-on event of its kind, CES features all aspects of the industry.

SAVE THE DATE!

Save the date for the annual combined chapter conference in Las Vegas, presented by the Southwest, Southeast, Southern California and Northwest Chapters!

Park MGM Las Vegas

February 26-28, 2020

More information coming soon.