Get a far-reaching and very detailed look at the economic impact of the COVID-19 pandemic to the insights community during this special online forum.
- WebinarTue. March 31, 20202:00 PM to 3:00 PMEDTOnline
Due to the health and safety of our attendees we have postponed this event until a later date. We will reschedule this event as soon as we can.
Join us for a night of education and fun!
A panel of client & agency side researchers will talk through all the things that have us laughing, high fiving, or scratching our heads about working with one another.Global EventWed. April 1, 20206:00 PM to 9:30 PMEDT
- WebinarFri. April 3, 202011:00 AM to 12:00 PMEDTOnline
- Daniella Harkins – LiveRamp, GM, Agency Partnerships, LiveRamp
Our footprints, digital and actual, take many paths. We’ll take a look at the latest technologies and techniques being used to track, combine, and analyze online and offline data across disparate channels. How are market trends impacting the quantity, quality and source of data? How are data privacy concerns being addressed? This session will provide market researchers with a current view of the landscape, provide guidance to better analyze and integrate this data, and address common questions/confusion/misconceptions of the process.Global EventFri. April 3, 20202:00 PM to 3:00 PMEDT
- WebinarFri. April 10, 202012:30 PM to 1:30 PMEDTOnline
Talking Tuesdays begins April 14th at 5PM PDT
To take part in the Five Great Things research community before this event, join the study at https://FiveGreatThings.sawtoothsoftware.com.
Introducing Talking Tuesdays, distance learning and socializing for insights and analytics professionals happening on the SECOND TUESDAY of the month and accessible right from your socially distant location via Zoom.Chapter Event
Related ChapterTue. April 14, 20205:00 PM to 6:30 PMPDTWebinar
- John Bremer, Head of Research Science, The NPD Group
- Steve Coffey, Chief Innovation Officer, The NPD Group
Providing units on hand, units sold, period and regional comparisons and more, point-of-sale (POS) data can be a robust source for insights concerning market size, share, and trends over time. Think of POS data as a census of all items and brands bought in particular time periods, regions, and categories (e.g., men’s running shoes). Capturing spending habits, payment methods, home delivery, online/offline trends and then layering in such data as regional population growth and weather patterns can bolster predictive power even further.Global EventThu. April 16, 20203:00 PM to 4:00 PMEDT
Virtual Town Hall: COVID-19 Relief Available for Businesses and Individuals, and New Legal Challenges Facing Insights ProfessionalsWebinarFri. April 17, 20202:00 PM to 3:00 PMEDTOnline
- Jade Cusick, Global Chief Client Officer, Kantar Health
- Robert Furberg, Senior Clinical Informaticist, RTI International
- Chris Martin, Chief Marketing Officer, FlexMR
Counting steps was just the beginning. From fitness bands to clothing – worn during exercise, all day and in industrial settings – technology continues to advance to track sleep patterns, caloric intake, peak level and resting BP, post-exercise recovery, insulin levels and more. We typically think of this data in a closed circuit between device and consumer, but it takes on an entirely different context when shared with marketers, retailers, health care providers, and insurance companies. How do consumers feel about sharing this data?Global EventTue. April 21, 20202:00 PM to 3:00 PMEDT