The Insights Association, New England Chapter invites you to join SPOOK-tacular Insights colleagues at our local Research Rendezvous Happy Hour in Hartford, CT!
Date/Time: Tuesday, October 29, 2019, 5:30PM to 7:30PM
Location: City Steam Brewery (the Pool Room), 942 Main Street
Hartford, CT 06103
Parking: Free on street after 5pm, several garages available within a block away
Writing research reports and crafting compelling journalism are, in practice, surprisingly similar endeavours. Both involve blending data, opinion and visual elements into an engaging narrative that has real purpose.
Consumer insight professionals have begun to focus on "the how" to deliver a highly engaging customer experience. One of the key challenges is to accurately measure a potentially wide range of customer emotions including engagement, joy, frustration, trust, surprise, and disgust.
Are the trends in front of us today illuminating the path, or blocking our view?
What we know:
Join Insights GNY & members of GiGi’s Playhouse NYC Down Syndrome Achievement Center for a Friendsgiving Dinner! GiGi’s Playhouse provides FREE programming for individuals with Down Syndrome of all ages and we are excited to partner with them on this fun night out. Each Insights member will be paired 1:1 with a buddy from GiGi’s Playhouse to practice manners and social skills.
Come hear two great speakers and enjoy lunch with colleagues.
The day will start at 10:30am with arrival and registration
From 11am to 12pm, we will hear Jackie Prinder from M3 USA present "Patients: A New Perspective Within Healthcare Market Reserch"
It is an exciting and dynamic time to work in insights, with no shortage of opportunities and challenges at hand.
The digital transformations in technology, business, and the democratization of data all demand the attention of the insights community to help lead necessary changes within our organizations and across the insights industry at large.
Whether it's navigating the complex new consumer journey, utilizing emerging tools and technology like AI and Blockchain, redefining relationships within the organization and with agency partners, insights and analytics have never been better positioned to lead.
The question is, "How?!"
Join us to hear from marketing, business and insights leaders navigating the paradigm shift and redefining their insights – from the function itself and the evolving analytical toolkit, to how insights are being leveraged differently to not just inform, but actually set and drive organizational strategy and actions.
Navigate a plan of adaption with clear takeaways on how you can better integrate insights and analytics to lead the creative/content brief, drive organizational and business strategy, and optimize marketing communications ROI.
The Philadelphia Chapter of the Insights Association is planning a fun networking event that will give the market research community a chance to connect while supporting Manna, a worthwhile organization that supports the local community.
The event will take place at the Adventure Aquarium in Camden. This location offers amazing views both inside an out. Outside get a great viw of the Ben Franklin Bridge and Philadelphia skyline. Inside, the ballroom offers a view of the aquarium's main tank aquarium.