Upcoming Webinars & Events

Jobs to be Done: A Framework for Uncovering Customer Needs
- Steve Hansen, Partner, Phase 5
Jobs to be Done provides a framework for categorizing, defining, capturing and organizing the inputs that are required to make innovation predictable. JTBD uncovers the “why” behind customer needs by deconstructing a “job” that consumers are trying to get done.

This topic will appeal to not only research professionals, but Innovation and Product Development and Management professionals as well, with practical knowledge on how to apply and leverage the JTBD framework to succeed in a customer-centric way.
Chapter Event
Related Chapter
Upper Midwest Chapter
Thu. April 15, 2021 12:00 PM CDT
Webinar
Pair Up with the Pirates
Chapter Event
Related Chapter
Greater New York Chapter
Thu. April 15, 2021 6:00 PM EDT
Virtual - Zoom
Town Hall: What you need to know about California’s new law, A.B. 2257
- Howard Fienberg, CAE – The Insights Association
- Melanie Courtright – Insights Association
A minimum wage for MR participants?
Webinar

Fri. April 16, 2021
2:30 PM to 3:30 PM
EDT
Online
Workshop: Introduction to Scenario Planning
- Matt Ranen
"The truly important events on the outside are not the trends. They are changes in the trends.” - Peter Drucker
Webinar

Tue. April 20, 2021
2:00 PM to 3:30 PM
EDT
Online
A Longing for Belonging - the Power of Customer Communities
Decision-makers across teams are consistently challenged to prioritize the bigger picture. But it can be a challenge to align on the larger initiatives when each team is leveraging different toolkits and data sources to do their jobs and back their logic. Orchestrating harmonious, interdepartment
Webinar

Wed. April 21, 2021
1:00 PM to 2:00 PM
EDT
Online
Canadian Chapter - Career Social Connect
- Bianca Pryor – BET Networks, Vice President of Consumer Insights for Content Optimization, BET Networks
- Richelle Batiguas, Director & Head of Strategy & Analytics, #paid
- Luke Stringer, Marketing Science Manager, Facebook
The Canadian Chapter of the Insights Association is excited to announce our Career Social Connect event on April 21 from 4-5:30pm Eastern.

Whether you are trying to break into the industry, climb the corporate ladder, or grow your research and analytics craft and leadership skills, we want to support and connect with you!
Chapter Event
Related Chapter
Canadian Chapter
Wed. April 21, 2021
4:00 PM to 5:30 PM
EDT
Virtual Event
Job Fair
Hear about career opportunities that match your skills, education and passion.

Companies presenting on previous IA Job Fairs have hired attendees they connected with here – you could be our next success story!
Webinar

Mon. April 26, 2021
1:00 PM to 2:00 PM
EDT
Online
Igniting Inclusive Insights Workshop: Part 1: Principles of Inclusive Insights – What’s different?
- Sandra Grandsoult
- Ana Maria Santos
Diversity, equity and inclusion (DEI) is an increasingly important agenda for Clients and Agencies across the Marketing Industry.
Webinar

Thu. April 29, 2021
2:00 PM to 3:30 PM
EDT
Online
Fireside Chat with Microsoft's Jon Derome
- Jon Derome - Microsoft, General Manager, Microsoft Customer and Market Research, Microsoft
- Jamin Brazil - HubUX, Co-Founder & CEO, HubUX
Details coming soon!
Chapter Event
Related Chapter
Northwest Chapter
Wed. May 5, 2021
4:00 PM to 5:00 PM
PDT
Virtual
Igniting Inclusive Insights Workshop: Part 2: Practicing Inclusive Insights – Applying practical tools
- Sandra Grandsoult
- Ana Maria Santos
Diversity, equity and inclusion (DEI) is an increasingly important agenda for Clients and Agencies across the Marketing Industry.
Webinar

Thu. May 6, 2021
2:00 PM to 3:30 PM
EDT
Online