We celebrate exemplary work by both brands and agencies proving the indisputable role of insights in driving business impact.

Join fellow brand and agency leaders to work beyond mere messaging to lead action and incite essential change in our research, our organizations, and the world around us.

Sustainability, Diversity, Equity – brands are being challenged as never before by values-driven consumers. 

Lean into each session to better understand…

- Why demonstrating the business impact of insights has become an imperative and how we can all successfully communicate the value we deliver to the bottom line.

- The reasons why some insights sectors are soaring and others are scrambling.

- What’s next for ResTech and how it stands to impact your processes.

- How to improve diversity and equity – both in the workplace and in our research.

Scoring high for originality, practicality, and impact, the best proposals chosen by our expert committee will be presented.

That means case studies you can relate to and research-on-research that can aid your processes and boost data quality.

This is an event for established leaders and those on the rise. A forum to co-engineer solutions and commit to a meaningful, integral, prosperous future for insights.

Join us!

Much is happening at the intersection of UX, CX & Insights but there's not always enough understanding, coordination, or communication amongst the departments, practitioners or leadership to ensure a customer-centered mindset is driving key business decisions and organizational growth.

What's the remedy? “X” marks the spot.

Announcing IA’s “X” Event – Online, September 16-17; 2-6 p.m. EDT

This all-new forum brings UX, CX & Insights together with content and conversations to foster development of a unified voice of the customer.

Featuring experts rooted in each discipline, sessions will help you and your teams:

• Appreciate the various processes, roles, skill sets, and stakeholders at play
• Break down silos that isolate you from opportunity and success
• Identify and rally organizational champions of your capabilities
• Recognize and utilize commonalities between departments
• Simplify messages that decision makers can embrace and carry forth
• Harmonize the customers’ voice to influence action

Both days will culminate with facilitated and open forums where you can meet and talk directly with peers working across the CX / UX / Insights spectrum.

Through gaps in understanding and communication slip opportunity. The opportunity to truly be customer-centric and not only share but activate on essential insights across your organization.

Elevate your value and the value of your practice by joining with fellow CX, UX, and Insights professionals at X!