Your opinion can be valid, and your friends may be reliable. But in the world of sample, reliability and validity are the difference between research that informs and surveys that mislead. We measured the test-retest reliability and criterion validity of 30 panels in 14 countries.
Join us virtually on Tuesday, November 10th, 2020 for a post election post-mortem. Dave Paleologos, Director of the Suffolk University Political Research Center, will share his perspective on this year’s election polling, including: how did the election results compare to pre-election polls, and did third party voters impact the 2020 electoral outcome?
Date: Tuesday, November 10th, 2020
Time: 6:00pm - 7:00pm
Where: Online (Zoom link will be provided after registration)
Cost: Free!
Please join the Southwest Chapter for our Q4 webinar!
Wednesday, November 11th at 11:00 AM CST
Presenter:
Elizabeth Martin, Brunswick Group
Topic:
Sample Bias: A Threat to Inclusive Data
Wed + Thurs, Nov 11-12, 18-19 | 2PM - 5PM Pacific
Four workshops, Three panels, One Visit to the Future, and Zero Lack of Quarantinis
Hosted by the Award-Winning Northwest Chapter of the Insights Association
View the full program and register now
The 2020 Northwest Chapter Future of Insights Summit has gone virtual and we are here to help you see into the future.
Fresh off of the most contentious U.S. presidential elections in memory, we'll discuss the ramifications for consumers, society, regulation and insights.
You'll also hear from an expert in scenario planning who will provide you with a framework to place your own bets.
Join us for candid discussion with peers and experts of legal, privacy, data security and compliance issues facing your marketing research and data analytics organization.
Who should participate? Counsels and privacy, data security, and compliance staff for company members of the Insights Association are invited to participate, at no cost. The Forum is a benefit exclusive to Insights Association company members.
Despite the extensive economic struggles brought on by the Coronavirus pandemic, there are bright spots across the market research and data analytics industry.
We'll hear about some of them as our popular Virtual Job Fair returns.
This rapidly changing world needs current, holistic insights more than ever. Market research, data science and analytics teams must come together to uncover, communicate and implement these insights. That happens at CONVERGE, December 1-2 – a forum developed to advance teams and companies from being data driven to insight driven.
Be a part of it! – The Insights Association's education committee is currently seeking presenters for this year's event.
Submissions due by November 2.
Suggested topics include:
Retooling amid a pandemic - how analytics saved my tracking data
Integrating structured and unstructured data
Building insights centers of excellence with analytics
Using data to predict what pandemic changes will stick
Data acquisition and preparation
Layering analytics with qual
Overcoming legacy process and system architecture
Data visualization
Data governance / data privacy compliance
Other topics related to the integration of data analytics into the insights workflow are welcome. CONVERGE is designed for the entire insights ecosystem, including data scientists, market researchers, consumer insights leaders and advanced analytics experts.
Submit Your Presentation Proposal Brief Here
The need for and value of a more diverse, inclusive and representative workplace has been highlighted during much of this year.
What inroads have been made across market research and data analytics?
What do we need to do to maintain momentum and focus?