Florida Chapter

Chapter Events

Chapter Webinars

Board of Directors

  • Lucinda Burke
    Lucinda Burke
    Universal Orlando
    President
  • Susan Nunez
    Susan Nunez
    InfoScout
    President-Elect
  • Maria Henson
    Maria Henson
    Visit Orlando
    Immediate Past President
  • Sharon Roebuck, PRC
    Sharon Roebuck, PRC
    Universal Orlando Resort
    Secretary
  • Nathan Hoffmann
    Nathan Hoffmann
    Florida Blue
    Treasurer
  • Maria Parra
    Maria Parra
    Ingenium Research Boutique, Inc.
    Director at Large
  • Marcie Berenson
    Marcie Berenson
    Connected Research and Consulting, LLC
    Director at Large
  • Claudia Guzman
    Claudia Guzman
    ASISA RESEARCH GROUP
    Director at Large
  • Fran Nicastro
    Fran Nicastro
    Blackstone Group
    Director at Large

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

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1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545