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Florida Chapter

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Florida Chapter of the Insights Association is dedicated to fostering a robust market research, insights and analytics community in Florida by serving our members in growing their businesses as they enhance their professional knowledge and expertise.

We accomplish this by:

  • Sponsoring opportunities to connect with other researchers, clients/end-users and students that lead to ongoing relationships and a shared vision of our profession.
  • Providing educational offerings that promote best practices/standards and further professional growth in traditional research methods as well as leading edge approaches.
  • Enhancing the credibility and value of the research profession through our ethical actions and promoting the Professional Researcher Certification (PRC)
  • Developing and mentoring future industry leaders

How can you get involved with the Florida Chapter of the Insights Association?

  • Become a Member of the Insights Association
  • Attend or help plan an educational event in your geographic area of the state
  • Offer to present a topic at an in-person event or via webinar
  • Reach out to a Board member with ideas, feedback or questions
  • Volunteer to be a Board or Committee member
  • Register for a webinar
  • Tell your colleagues and network about an event, membership and benefits of the Insights Association
  • Bring a guest (member or non-member) to an event

If you would like more information about the Florida Chapter and how you can get involved please email us at floridachapter@insightsassociation.org.

Board of Directors

  • Susan Nunez
    Susan Nunez
    InfoScout
    President
  • Andrew Teblum
    MARS Research
    President-Elect
  • Lucinda Burke
    Lucinda Burke
    Universal Orlando
    Immediate Past President
  • Maria Henson
    Maria Henson
    Visit Orlando
    Treasurer
  • Sharon Roebuck, PRC
    Sharon Roebuck, PRC
    Universal Orlando Resort
    Secretary
  • Maria Parra
    Maria Parra
    Ingenium Research Boutique, Inc.
    Director at Large
  • Marcie Berenson
    Marcie Berenson
    Connected Research and Consulting, LLC
    Director at Large
  • Claudia Guzman
    Claudia Guzman
    Florida Blue
    Director at Large
  • Fran Nicastro
    Fran Nicastro
    Nicastro Consulting
    Director at Large

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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© Insights Association 2021