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Canadian Chapter

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Welcome!

Insights have no borders. And with each new day, communication becomes easier and access to people, ideas and markets improves. For anyone pursing insights with a willingness to see beyond yesterday’s boundaries, opportunities are limitless.

You are part of a community of marketing researchers, data analysts and other insights leaders who strive for excellence and for whom this pursuit is a business, career and passion. This interest also makes you and your company the curators of a scientific and artistic tradition, and advocates for quality, integrity and the commitment to standards and ethics essential to the growth of the insights industry and profession.

For Canadians, the Insights Association offers the resources of an established and growing industry organization with decades of expertise embodied in an attentive full-time staff and respected volunteer Board of Directors and Committee members.

The Insights Association is equipped and prepared today to fulfill the most pressing needs of Canadians as defined by Canadians who work within this community each day, and is ready to customize and develop new services unique to Canada.

Board of Directors

  • Scott Megginson — Kantar Canada
    Scott Megginson — Kantar Canada
    Kantar Canada
    Chair
  • Isabelle Landreville — Sylvestre & Co
    Isabelle Landreville — Sylvestre & Co
    Sylvestre & Co
    Vice Chair
  • Dominic Atkinson - Dig Insights, Inc.
    Dominic Atkinson - Dig Insights, Inc.
    Dig Insights, Inc.
  • Catie Brooks
    McDonald's
  • Joseph Chen – Mondelēz International
    Joseph Chen – Mondelēz International
    Mondelēz International
  • Corrin Harper
    Corrin Harper
    Insightrix Research
  • Zena Khamis Fabri
    Zena Khamis Fabri
    Manulife
  • Evan Lyons
    Evan Lyons
    Ontario Securities Commission
  • Bernie Malinoff — element54
    Bernie Malinoff — element54
    element54
  • Raj Manocha – Methodify
    Raj Manocha – Methodify
    Methodify / Delvinia
  • Aileen O’Doherty
    Home Depot
  • Luke Stringer
    Luke Stringer
    Facebook
  • Lee Vernon
    Longo's
  • Catherine Yuile – Edelman
    Catherine Yuile – Edelman
    Edelman

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
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© Insights Association 2021