Skip to main content

Insights Association

  • Register for news, events and more!
  • Sign In

Insights Association

  • Find a Partner
  • Be a Member
  • Get Support
  • Promote MR/A
  • Stay Informed
  • Network & Learn
  • Advance Your Career

Simulated Test Market

  • Insights Association Code
  • Best Practices
  • Legal Affairs
  • Position Papers
  • Marketing Research Glossary
  • Our Advocacy Agenda
  • Our Advocacy Successes
  • What Is Market Research?
  • Contact Your Policymakers

A type of laboratory experiment that aims to imitate real life, where respondents are selected, interviewed, and then observed making or discussing their purchases. Simulated test markets can lead to mathematical models used to forecast factors such as awareness, trial, sales volumes, impact on other products etc.

View Glossary

About Us

As the leading voice, resource and network of the marketing research and data analytics community, the Insights Association helps its members create competitive advantage. All our revenue is invested in quality standards, legal and business advocacy, education, certification and direct support to enable our members to thrive in an evolving industry and drive business impact.

The 2019 IA Code of Standards and Ethics for Marketing Research and Data Analytics may be found here.

More About Us

About Our Members

Our members are the world's leading producers of intelligence, analytics and insights defining the needs, attitudes and behaviors of consumers, organizations and their employees, students and citizens. With that essential understanding, leaders can make intelligent decisions and deploy strategies and tactics to build trust, inspire innovation, realize the full potential of individuals and teams, and successfully create and promote products, services and ideas. 

Learn How We Do It

Contact Us

1156 15th Street NW, Suite 700
Washington, DC 20005
(202) 800-2545
  • LinkedIn
  • Twitter
  • Facebook
Insights Association
  • FAQs
  • Privacy Policy
  • Media

© Insights Association 2021