Sawtooth Software enhances traditional conjoint analysis with Adaptive Conjoint Analysis. The software measures the respondent's answers to the initial interview questions. Based upon these initial responses, the software adapts and focuses on subject matter most valued by the respondent. This method overcomes burdening the respondent with extraneous information which can reduce the respondent's attention span. For more information, visit Sawtooth Software & GMI that offers Sawtooth's conjoint solution.