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News and Information

MRA is recognized as a trustworthy source for the latest industry news and information. MRA has a variety of publications, including its time-honored print magazine, Alert!, and the timely MRA Update.

We also offer the Research Industry Index (RII) – MRA’s leading indicator of business activity in the U.S. marketing research industry. RII reports the movements and trends in the survey and opinion research industry. RII reflects data reported by a panel of leaders in the marketing research industry. The study is conducted quarterly and it is sent to over 4000 participants in the industry. Data is collected from clients, full service research companies, data collectors and related services of survey and opinion research. Only MRA members and survey participants can view RII data.