What areas of your business are underperforming your peers?
There’s really only one way to find out…

Insights Association Industry Surveys

Unique Industry Benchmarking Information That’s Invaluable To Your Business

Marketing research and data analytics provides the intelligence by which all major corporations steer their businesses. As leaders of research businesses, you, too, need information to guide your strategic decision-making.

Insights Association membership provides access to such valuable data via our comprehensive
Business Benchmarking and Compensation Survey Reports.

Member companies utilize this valuable industry-specific data to track the efficiency and profitability of their businesses.

The reports are free to participating members. Non members and non-participating member companies may purchase the final reports. Contact us for details.

Annual Business Benchmarking Survey – Members Only    
Survey Open: February - June; Report Published: August

This study focuses on essential financial, management, and operations practices. The survey report provides unique insights on the performance of peer firms – full-service research companies both large and small. In exchange for a modest investment of time to complete the questionnaire, you receive the entire benchmarking report, as well as a Custom Report Card that compares your company's performance to other participants in your region of similar size, allowing for convenient, at-a-glance evaluation.

Compensation Survey – Members Only
Survey Open: June - September; Report Published: October

The report derived from this comprehensive survey provides detailed information on dozens of job positions across all regions in the U.S. Executives rely on the Insights Association Compensation Report to review marketing research industry compensation practices, including salary, bonuses and benefits. Members completing the survey receive a Custom Report Card that compares their company's performance to other participants in the region of similar size, allowing for convenient, at-a-glance evaluation.

Vault Consulting conducts the survey online and compiles the results, ensuring the confidentiality of individual company data.