Florida
States Covered
Florida
Vision:
The Florida Chapter of MRA exemplifies a preeminent community of marketing and opinion researchers committed to the highest quality standards and upholding best practices while advancing cutting edge technologies.
Mission:
To foster a robust marketing and opinion research environment in Florida and throughout the industry, and serve our members in growing their businesses as they enhance professional knowledge and expertise. We accomplish this by:
- Sponsoring opportunities to connect with other researchers, clients/end-users and students that lead to ongoing relationships and a shared vision of our profession
- Partnering with communities, companies and consumers to promote the State of Florida as a premier market to conduct marketing and opinion research
- Providing educational offerings that promote best practices/standards and further professional growth in traditional research methods as well as leading edge approaches
- Enhancing the credibility and value of the research profession through our ethical actions and promoting the Professional Researcher Certification (PRC)
- Developing and mentoring future industry leaders
Board of Directors
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