Improvements in natural language processing and machine learning have enabled smoother handling of multimedia data at scale. Video and voice data capture is being employed with greater breadth in qualitative, quantitative, customer experience and social listening programs. Not only is it a rich raw data source, snippets can be shared in presentations to clients and corporate stakeholders for greater impact. We’ll go beyond the surface sights and sounds to delve into untapped opportunities and address key challenges with video survey responses/ethnography and get a better understanding of the opportunities for market researchers to engage with consumers via the burgeoning use of virtual assistants, connected cars and voice-enabled IoT.
Presented by: Dave Carruthers, CEO, Voxpopme & Shari Aaron, SVP, Innovation, Radius Global Research