Insight and Analytics in the Age of Big Data
A Very Special Joint Event hosted by Philadelphia Chapters MRA and AMA
Modern marketers and business decision-makers have access to an overwhelming volume of response analytics, customer, and market data.
Technology tracks visits, views, usage, clicks, conversions, even personal habits.
Big data can tell us every move a customer or prospect makes.
But how do you turn all that data into meaningful information that influences strategy and tactics? What role does “traditional” market research play in the age of big data and analytics? How do marketers and decision-makers move beyond “analysis paralysis” to actionable insights that inform successful decision-making?
Join us in addressing these questions and tackling the issue of insight and analytics in the age of big data.
Obtain tips for sifting through overwhelming amounts of data to identify meaningful information
Understand the tools and techniques available to aid in data mashups and analytics
Learn how traditional market research can lend insight and meaning to analytics
Jim Multari, Senior Director of Planning & Research, Comcast
Aaron Maass, Founder & Owner, Maass Media
6:00-6:45pm - Registration and Networking
6:45-8:15pm - Panel Discussion, Q&A
8:15-8:30pm - Post-event Networking