NETWORKING COCKTAIL "HOUR+": 3:30p-5:00p
MEMBER RATE: $99
STUDENT RATE: $49
NON-MEMBER RATE: $149
Today, marketing researchers increasingly need both “fluid intelligence”- raw concurrent processing power - and “crystallized intelligence”—the accumulated facts and know-how that comes from experience. And players throughout an organization need some research and insights know how to process the ever increasing amount of information at their hands. Based on these trends, we've focused our symposium around an exploration of what it takes now to be not just an insights professional but truly a foresights professional.
Take a day to network with your industry colleagues and engage with speakers on topics such as:
· What’s needed today to be continuously effective in our industry?
· Emergence of advocacy research - and the consultancy skills needed for effectiveness
· Uses and value of agile research
· New toolsets including emerging AI and unstructured data approaches
· Creating meaningful context via storytelling
· Generating truly meaningful customer metrics
Our list of speakers is evolving so check back for updates - See you on August 1st!!