Much is happening at the intersection of UX, CX & Insights but there's not always enough understanding, coordination, or communication amongst the departments, practitioners or leadership to ensure a customer-centered mindset is driving key business decisions and organizational growth.
What's the remedy? “X” marks the spot.
Announcing IA’s “X” Event – Online, September 16-17; 2-6 p.m. EDT
This all-new forum brings UX, CX & Insights together with content and conversations to foster development of a unified voice of the customer.
Featuring experts rooted in each discipline, sessions will help you and your teams:
Both days will culminate with facilitated and open forums where you can meet and talk directly with peers working across the CX / UX / Insights spectrum.
Through gaps in understanding and communication slip opportunity. The opportunity to truly be customer-centric and not only share but activate on essential insights across your organization.
Elevate your value and the value of your practice by joining with fellow CX, UX, and Insights professionals at X!
Jeanne Bliss helps companies and people become the best version of themselves. She guides them to define, build and live the behaviors and actions that will fuse customers to them, and ultimately create deep and memorable relationships. Creating these deeper bonds has been Jeanne’s singular mission for over 35 years.
Giusy (Joo-Zee) is Chief Digital and Marketing Officer for Amway. In this role, she leads the company’s global digital and marketing organizations, and is responsible for designing and executing strategies to drive sustained growth across Amway’s portfolio of brands, such as Nutrilite and Artistry.
Carol is Managing Director – Consumer Insight for Delta Air Lines. In this role, she is responsible for guiding and shaping long-term strategies to deliver world-class experiences for Delta’s customers.
Brian has an extensive background in digital design and user experience, with deep expertise in qualitative and quantitative research, ethnography, content strategy and brand planning. He has led successful strategies and digital executions for brands including Whirlpool, Verizon, L’Oreal, American Express, and Coca-Cola.
Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover "clues" that will position their company, product, or service in the market for consistent growth—in both customers and revenue—month-after-month.