UX, CX + Insights = A unified voice of the customer
September 16-17, 2020
Much is happening at the intersection of UX, CX & Insights but there's not always enough understanding, coordination, or communication amongst the departments, practitioners or leadership to ensure a customer-centered mindset is driving key business decisions and organizational growth.
Jeanne Bliss helps companies and people become the best version of themselves. She guides them to define, build and live the behaviors and actions that will fuse customers to them, and ultimately create deep and memorable relationships. Creating these deeper bonds has been Jeanne’s singular mission for over 35 years.
Giusy Buonfantino – Amway
Giusy (Joo-Zee) is Chief Digital and Marketing Officer for Amway. In this role, she leads the company’s global digital and marketing organizations, and is responsible for designing and executing strategies to drive sustained growth across Amway’s portfolio of brands, such as Nutrilite and Artistry.
Carol Campbell – Delta Air Lines
Carol is Managing Director – Consumer Insight for Delta Air Lines. In this role, she is responsible for guiding and shaping long-term strategies to deliver world-class experiences for Delta’s customers.
Brian has an extensive background in digital design and user experience, with deep expertise in qualitative and quantitative research, ethnography, content strategy and brand planning. He has led successful strategies and digital executions for brands including Whirlpool, Verizon, L’Oreal, American Express, and Coca-Cola.
Described as a modern-day, consumer-focused Sherlock Holmes, Dr. Ari Zelmanow helps businesses uncover "clues" that will position their company, product, or service in the market for consistent growth—in both customers and revenue—month-after-month.