IA Corporate Researchers Conference (IA CRC)

Creating Competitive Advantage

October 22-24, 2019


Join Us at CRC 2020 - October 27-29 in Los Angeles!

Stay tuned for details. Questions? Please contact us.

Get an inside look at the most novel tools and techniques being applied by the most innovative market researchers and data analysts to gain unprecedented insights.

150+ Applied To Present
Only 58 Were Chosen
100+ Speakers
600+ Attendees


Learn about the latest work being done by insights leaders at:

Google + Mastercard + ESPN + Microsoft + Coca-Cola + Groupon + GoDaddy + Sony Music + Disney Channel + Warner Bros. + Cuisinart + Wells Fargo + Campbell’s + Pfizer + Johnson & Johnson + PepsiCo + Whirlpool + Clorox + P&G + Mass Mutual + Electrolux + Merck + Cox Automotive + Eli Lilly

Unlock your CRC Discount now!

We received more than 150 proposals to present. Our committee of experts chose the best 58 to render a remarkable program that not only educates, but inspires as it introduces fresh approaches to finding, communicating, and implementing insights.

  • Witness novel ways to deploy AI and subconscious messaging
  • Better understand “fandom”
  • Assess your customer’s Digital IQ
  • Uncover unusual findings rendered by self-moderated, peer-to-peer sessions
  • Discover the power of hyper-local insights
  • Prove the value of the insights you deliver with novel ROI measures
  • Unearth which emotions drive specific consumer behaviors
  • Appreciate the complexity and nuances in the LGBTQ community
  • Align brand positioning with actual customer message interpretation
  • Learn to improve forecasting and research project management
  • Strengthen your brand’s CSR through advocacy
  • Witness breakthrough BeSci methods in action
  • Join the fight against confirmation bias
  • & much more

Insights Association


Keynote Speakers

Hear from Past Attendees

I have enjoyed meeting other corporate researchers at CRC to discuss common challenges and learn about potential solutions. I look forward to continuing those conversations this year and hearing more about innovative ways to get even richer, more actionable insights."

Patricia Chou, Director, Consumer Insights, Jack in the Box

Attending and presenting at CRC was a great experience. It led to a healthy exchange of ideas."

Pankaj Chopra, Senior Director & Global Lead: Insights & Analytics, Johnson & Johnson

CRC is the best way to make connections with other corporate researchers. It’s a low-pressure environment that allows for real conversations. I always know that I will walk away with new tools, skills and ideas that I can apply to my world.”

Jill Donahue, Director, Brand Insights, Nestlé Purina North America