Where the brands are – CRC has long been known as the conference for corporate researchers. Where you get together to candidly discuss your most pressing issues in a comfortable, supportive environment.
At CRC you’ll have the chance to spend time with renowned consumer insights leaders Stan Sthanunathan (Coca-Cola & Unilever) & Raja Rajamannar, CMO of Mastercard. We’ll also hear about the latest most impactful work being done by dozens of innovative brands, including Pacific Foods, Warner Bros. and BET.
Our popular corporate researcher-only sessions promise to be lively, delivering coveted peer interaction, practical advice, and readily implementable takeaways.
Two critical areas – Business Impact – how brands are leveraging insights to take tangible action & Foresight – corporate insights departments being more proactive and predictive in their work – take center stage.
There will be many opportunities to safely socialize with friends and make new connections. In fact, we’ll take a break during the afternoon of Day 2 for Beer & BBQ, a round of Golf, or a wine tasting tour – you choose your excursion!
We’re confident the CRC experience will get you fired up for a big finish to the year and prepare your team for a successful 2022!
PLEASE NOTE: Your safety is a priority. CRC will follow official government and local authority guidance. The Gaylord is well prepared to ensure adequate social distancing and has implemented extra-stringent daily cleaning procedures as well as enhanced food and beverage safety practices.
Jackie Chan is an accomplished insights leader with 20+ years of experience in global B2B and B2C research and consulting in the Financial Services and tech sectors.
Expert in influencing critical business decisions by collecting, analyzing, and leveraging consumer/user and market data. Extensive experience in developing and executing customized research solutions and translating data into concise, pragmatic and actionable insights for product and strategy development and growth. Jackie has a strong track record of developing and leading high performing teams and cross-functional teams. She recently joined Facebook Inc. as a User Experience Research Director, where she leads teams of researchers to affect product strategy and design for Ads and Business Products.
Prior to that, Jackie was Vice President for Prudential Financial, where she was the head of Research and Analytics. She built & led a team of 40+ professionals responsible for providing Prudential businesses with actionable insights to inform and shape business decisions by using a wide variety of research approaches and analytical techniques to generate insights around market opportunities, branding/positioning, advertising and communications, product development and go-to market strategy, sales process and channel effectiveness, customer experience, and marketing investment optimization. Before joining Prudential in 2007, Jackie led the global syndicated primary research efforts of AMI-Partners, a consulting organization focusing on emerging Small-Medium Business (SMB) markets and Information Technologies (IT). She managed the annual SMB primary research efforts in 25 countries globally and worked extensively on strategic IT market consulting for many leading IT companies. Jackie holds a master’s degree in Marketing Research from Baruch College Zicklin School of Business and a bachelor’s degree in Psychology from Binghamton University Harpur College of Arts and Sciences.
Jackie is also currently serving as a member of the Board of Directors at the Insights Association.
Lisa Courtade – Organon
Lisa has recently been appointed to Organon to build new capabilities in insights, analytics, and commercial assessment after many years leading Global Customer Insights at Merck & Co Inc, where she leveraged insights, analytics, and design to create innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of lifesaving medicines and vaccines. Lisa has been called an “innovative disrupter” and a “change agent” for challenging the status quo and harnessing emerging technologies along with design principles and behavioral sciences to realize deeper insights and value creating solutions. She is excited by the opportunity to create capabilities in a new kind of health care company that is focused on listening to women and developing impactful medicines and solutions for her health and those she loves.
As Past-Chair of the Insights Association and an active member of the advisory board for the University of Georgia’s Master’s in Marketing Research graduate program, Lisa is dedicated to advancing the education, leadership and agility of current and future talent in the industry.
Epiphany Espinosa – BET Networks
An avid consumer of media, Epiphany’s career naturally started at ABC News in 2013, but it wasn’t until she eventually landed at Condé Nast that she discovered a love for research.
At Condé Nast and later The Atlantic, Epiphany mastered ad sales research, helping close multi-million-dollar deals with the biggest names in entertainment and technology. Before leaving The Atlantic, her most notable research project analyzed industry trends and consumer behavior in response to the coronavirus pandemic.
While following her passion for television, Epiphany was drawn to BET Networks, a ViacomCBS company, where she transitioned to content research and is currently a Senior Manager of Brand Insights. At BET, she gets to test all of the things: pilots, promos, scripts, and more!
Now that Broadway is back, Epiphany is excited to go to the theatre again but in the meantime, she will be having tea parties with her favorite eight-year-old niece.
Inna Kuvich – Pernod Ricard USA
Inna is the Director of Demand Strategy & Operationalization within the Transformation Office at Pernod Ricard USA. In her current role, she works closely with Marketing, Commercial and Finance partners to ensure that insights and analytics are driving strategic decisions across the business, from planning to execution. Prior to Pernod, Inna worked at Deloitte Consulting, where she helped Food, Beverage and Beauty clients build new Commercial capabilities, and manage large scale transformation programs. She has a degree in Applied Economics and Management from Cornell and a Masters in Business Administration from the Kellogg School of Management.
Bianca Pryor – BET Networks
Bianca started out in research at Chicago Focus back in 2007 followed by a run at Kantar TNS in Brand & Communications.
It was at System1 (formerly known as BrainJuicer), however, where she stepped into executive leadership - growing books of business, developing and maintaining client relationships and coaching teams in both Chicago, NYC and LA.
She is currently at BET Networks, a ViacomCBS company, as the Vice President of Consumer Insights for Content Optimization.
When she’s not testing TV pilots and promos, then she’s running a foundation focused on fighting against medical brutality of Black mothers, soaking up all there is to learn about artificial intelligence and machine learning, and exploring the Bronx with her toddler in their cargo box bike.
Raja Rajamannar – Mastercard
Raja is an accomplished global marketing executive with more than 25 years of experience, the last six of which have been in the role of Chief Marketing & Communications Officer for Mastercard and President of the company’s healthcare business.
Raja is consistently recognized globally as a highly innovative and transformational leader in his field. Some of his recent accolades include: Global Marketer of the Year award by the World Federation of Advertisers, top 5 “World’s Most Influential CMOs” by Forbes, top 10 “World’s Most Innovative CMOs” by Business Insider, and inductee to The CMO Club Hall of Fame. He has also been recognized as one of AdWeek’s most tech-savvy CMOs. He recently assumed the honorary role of President of the World Federation of Advertisers. Raja has also been recognized by ANA Educational Foundation as the Marketer of the Year in 2019.
At Mastercard, Raja is responsible for successfully leading the company’s marketing transformation, including the integration of the marketing and communication functions, the development of its Priceless experiential platforms, and the creation and deployment of cutting edge marketing-led business models into the core of the company. Raja has overseen the successful evolution of Mastercard’s identity for the digital age, pioneering Mastercard’s move to become a symbol brand and launching its breakthrough sonic brand platform. Interbrand has ranked Mastercard as the fastest growing brand across all industries and categories, worldwide in 2019. In his role as President of Healthcare, Raja has overseen the creation, development and successful scaling of Mastercard’s healthcare business across multiple regions.
Raja has been recognized for driving business transformation across a variety of geographies and industries, including consumer products, financial services and healthcare. Prior to Mastercard, he served as Chief Transformation Officer of the health insurance firm Anthem (formerly WellPoint), and served as Chief Innovation & Marketing Officer at Humana. Earlier in his career, Raja held senior management roles with Asian Paints, Unilever and Citibank. Raja is a member of the Board of Directors of PPL Corporation and Bon Secours Mercy Health and serves on the boards of the New York City Ballet, Cintrifuse, and ANA.
Terrae Schroeder
Terrae is an accomplished insights leader with nearly 20 years’ experience at leading CPG companies. She has a history of driving accelerated growth and breakthrough innovation for the biggest brands in the world.
Terrae brings deep insights and analytical expertise to solving complex business problems.
Terrae has a passion for new and evolving research and data techniques, allowing her to bring the best and brightest insights to her organization. She’s an early pioneer of industry trends and a future-focused leader. Terrae began her career at Procter & Gamble where she wore many hats, working in global and regional brand roles, shopper, advanced analytics and leading behavioral science consulting for the company. Most recently she led the U.S. insights function at Kellogg, where she was responsible for creating next-generation insights tools, consumer segmentation, shopper insights and scaled brand research. Terrae graduated from Kelley School of Business with her BS in Marketing, and has her MBA from Ohio University.
Terrae is an active member in the insights community, loves building high performing and collaborative teams and networking with colleagues who share her passion for insights. She currently serves as a board member for the Insights Association and on advisory boards for pioneering research companies.
Stan Sthanunathan
Stan joined Unilever in July 2013 as Executive Vice President of Consumer & Market Insights. As chief provocateur, he headed up the insights function globally based in London. He retired from Unilever on June 1, 2021
Prior to joining Unilever, he was Vice President of Marketing Strategy & Insights for The Coca-Cola Company in Atlanta, heading up the function on a global basis.
Some of his external affiliations include Patron and Fellow of The Market Research Society in the UK, past Board Member of The ARF, NY. He was also the Chairman of On-Line Data Quality of ARF. He is a regular keynote speaker in various industry conferences like ESOMAR Congress, MRS, ARF, Ilex, IIR, IRI to name a few. He also lectured on insights at Cambridge Judge Business School, Sloan Business School, Yale, Wharton, Emory Goizueta Business School, INSEAD, IE School of Business, University of Wisconsin. Stan has also co-authored a book titled AI for Marketing and Product Innovation.
