This rapidly changing world needs current, holistic insights more than ever. Market research, data science and analytics teams must come together to uncover, communicate and implement these insights. That happens at CONVERGE, December 1-2 – a forum developed to advance teams and companies from being data driven to insight driven.
Be a part of it! – The Insights Association's education committee is currently seeking presenters for this year's event.
Submissions due by November 2.
Suggested topics include:
Retooling amid a pandemic - how analytics saved my tracking data
Integrating structured and unstructured data
Building insights centers of excellence with analytics
Using data to predict what pandemic changes will stick
Data acquisition and preparation
Layering analytics with qual
Overcoming legacy process and system architecture
Data governance / data privacy compliance
Other topics related to the integration of data analytics into the insights workflow are welcome. CONVERGE is designed for the entire insights ecosystem, including data scientists, market researchers, consumer insights leaders and advanced analytics experts.