2018 Corporate Researchers Conference (CRC)

Unlock insights. Unleash impact. Be unstoppable.

October 8-10, 2018


We'll be back in Orlando for CRC 2019 on October 22–24!
Our Call for Presentations will be announced soon.

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CRC is for market researchers, data scientists and consumer insights professionals undaunted by uncertainty and the frenetic pace of today’s market. 

That's you! At CRC, you'll be face-to-face with hundreds of corporate researchers and insights decision-makers.

What makes CRC truly unique?

  • Peer-Only Time – A FULL day of presentations, workshops, meals, and networking exclusively for Corporate Researchers

  • Easy Networking – Meet fellow Corporate Researchers in our new “Speed Dating” forum

  • Matches That Ignite – Our proprietary SPARK Connection Concierge debuts here at CRC. Be matched with companies BEST equipped to fulfill your most pressing research service needs; Connect with potential partners on your terms; Make your time in the exhibit hall efficient and fruitful.

  • Developed by Corporate Researchers featuring topics you want to learn about presented by respected market researchers and insights professionals you want to learn from. This year our committee’s diligent and thorough vetting process brings you:

    • Advice from Avery Dennison, Cox Automotive and others to overcome challenges in the too-often-ignored B2B research space
    • Essential insights perspectives in this Amazon-dominated retail landscape from successful entrepreneurs leading Mac & Mia, Flywheel Sports & Cotopaxi
    • Advanced analytics that power #MRX to new heights – learn from the work shared by Coca-Cola Japan, Exelon, Ulta Beauty & Del Taco
    • Hands-On CX – Discover for yourself the many small, nuanced touches developed by Universal Studios in your visit to this popular amusement park, then lean into an expert-led discussion on the process and bring home insights for your company or clients.
    • What you need to get right BEFORE research begins – Valuable strategy & pre-planning advice from Sony Music Entertainment and Mars Petcare
    • Tangible steps to elevate your organization-wide value from REI, EnerBank, Guardian Life, Merck, Prudential Financial, MetLIfe and others
    • Step-by-step guidance on agility and innovation from Pella & Flower Foods
    • Straight Talk, Not Sales Pitches on employing Consumer Mix Modeling, Neuromarketing, AI, improving advertising effectiveness and, for those focused on CX: groundbreaking new work from DISH and Wells Fargo
    • New concepts like “Mindstate Marketing”, “Active Consideration” & “The Market Research Cloud”
  • An investment in CRC is an investment in your vocation. All proceeds support programs, services, standards and advocacy to ensure that the insights community thrives.

Priced affordably at just $899,* CRC is the best value in the market research and insights industry. 

Access the full 3-day event, more than 75 groundbreaking sessions, over 100 cutting edge speakers and 700+ attendees.

Walk away loaded with knowledge, connections and support invaluable to your success!

Our top three out of more than 75 sessions:

Dive into insights and decision science sessions exploring groundbreaking results in many other areas:

Trust + AI + Biometrics + Neuromarketing + Storytelling + Empathy + Brand Building + Advanced Analytics + DIY Research + Data Integration + Connected Retail + Automation + Agile Techniques + Lean Innovation + Data Science + Brand Extensions + Insights + Consumer insights + Data Visualization + Data Analytics + Brand Insights + Innovation + Customer eExperience + Tracking + Millennials + Gen Z + DIY + Impact + ROI + Quant + Qual + Analytics + Agile + Voice + Mobile Research + Customer + Consumer + Market Research



Feel good about your investment in CRC! All Insights Association proceeds are invested back into the industry supporting programs, services, standards and advocacy to ensure that the insights community thrives. Join us!

Insights Association


Keynote Speakers

Hear from Past Attendees

I have enjoyed meeting other corporate researchers at CRC to discuss common challenges and learn about potential solutions. I look forward to continuing those conversations this year and hearing more about innovative ways to get even richer, more actionable insights."

Patricia Chou, Director, Consumer Insights, Jack in the Box

Attending and presenting at CRC was a great experience. It led to a healthy exchange of ideas."

Pankaj Chopra, Senior Director & Global Lead: Insights & Analytics, Johnson & Johnson

CRC is the best way to make connections with other corporate researchers. It’s a low-pressure environment that allows for real conversations. I always know that I will walk away with new tools, skills and ideas that I can apply to my world.”

Jill Donahue, Director, Brand Insights, Nestlé Purina North America