Expect the unexpected from Adam Alter.
What color should you wear for your online dating profile photo? What font should you use for your print piece? How does the weather affect consumers’ spending habits? How might an unfamiliar company’s three-letter ticker code affect its stock price?
These phenomena and the psychology behind them are what fascinates Adam Alter. While certain factors that affect people’s thinking and decision-making are obvious, there are other, equally powerful forces that are so elusive as to remain almost invisible.
Uncovering just such astonishing insights into human behavior with humor and piercing vision has made Alter not only a New York Times bestselling author, but also a widely-published expert and consultant for business giants such as Apple, Google, Fidelity, and Prudential.
As a researcher, he has focused on the issues of human judgment, decision-making, and social psychology with special focus on the subterranean cues in the environment that quietly but powerfully influence human cognition and action.
Alter is an associate professor of marketing at New York University’s Stern School of Business, with an affiliated appointment in the New York University psychology department. He holds an M.A. and Ph.D. in psychology from Princeton University and is the author of the bestselling Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.
In addition, his research and conclusions have been featured on PBS, CNBC, and BBC Radio as well as in Newsweek, the Economist, the Wall Street Journal, and the New York Times. His scholarly publications include studies published in Psychology Science, The Journal of Consumer Research, The Journal of Experimental Social Psychology, and Psychological Science, the Journal of Personality and Social Psychology, and others.