Insights Association

Program

Being face-to-face with your peers can be the most intense, productive, and wonderful collaborative experience. ISC's unique environment makes that work. For 2016, you'll be tremendously busy and have lots to discuss between and after:

45 speakers covering 32+ topics – 3 essential keynotes – 3 future-focused general sessions – 18 remarkable breakouts 8 inspiring workshops
9 networking opportunities, including a blowout Opening Expo Party and An Evening in N'awlins! Details below...

May 18, 2016

9:00am to 7:00pm

Registration

1:00pm to 1:30pm

Opening General Session

David W. Almy – The Insights Association, Tim Hoskins – Quester, Scott Baker, PRC – Schlesinger Group

1:30pm to 2:30pm

keynote

Me, Myself, and Us

Brian Little

A pioneer in the field of motivation and personality, Brian Little focuses on the personal interests, large or small, that drive individuals at different stages of life and often push them to act out of character. In his landmark book Me, Myself, and Us, Little explores these personal interests and explains how they influence daily behavior and decision-making. For marketing researchers, his work has uncovered new insights that amplify, but also sometimes contradict, traditional personality theory and that invigorate thought on product development and brand loyalty. In addition to teaching at Harvard, Little is a distinguished scholar at Cambridge University, a senior fellow at Wharton, and a distinguished research professor emeritus at Carleton University in Ottawa as well as the kickoff keynote at ISC 2016.

2:30pm to 3:15pm

Networking Break

3:15pm to 4:15pm

NEW! Research Technology Entrepreneur Power Hour

Marie Wolfe, Simon Campbell, Zoe Neuschatz, Talia Cirangle, Zach Simmons

4:25pm to 5:25pm

We Are 'How' We Eat

Rebecca Brooks – Alter Agents

6:00pm to 8:00pm

Expo Opening Reception Sponsored by Lucid

8:00pm to 10:00pm

ISC After Party at Lucid (click to RSVP)

May 19, 2016

7:30am to 8:20am

Full, Hearty Egg Breakfast

7:30am to 6:00pm

Registration

8:30am to 9:30am

Keynote

keynote

Inside the Minds of Millennials

Derek Thompson - The Atlantic

Derek Thompson takes a close look at Millennials — the most educated yet most under-employed generation in modern history — and sees Plurals ahead, who follow right behind them. What do these demographics like to buy, wear, and drive? Why are they purchasing fewer houses and cars and rejecting the status symbols of previous generations, and how does this affect the economy? Thompson, a senior editor at The Atlantic, reveals why they think and act the way they do.

9:45am to 10:30am

Genius Lab Hosted by Dapresy: Move Beyond PowerPoint - Overcoming the Barriers to Change

Rudy Nadilo - Dapresy

The Rise of Context Comfortables

Martie Woods

Health Literacy in Research

Scott von Lutcken – Merck, Heather Collins, PRC, William Stone

How Qual Can Take CX to the Next Level

Jay Zaltzman

Breaking up With Your Brand Tracker

Chris Plating, Cynthia Davis

10:30am to 11:15am

Networking Break

11:15am to 12:00pm

Genius Lab Hosted by Dapresy: Configurable Insights - Unlocking the Value of Market Research

Vicki Draper

Customer Journey Planning as a Competitive Advantage

A.J. Drexler

Balancing Survey Results With Gut Feelings – A Mixed Method Approach

Garrett McGuire

The Future of Insight-Led Innovation

Steve Nollau — Brädo Creative Insight, Andy Ford

Experiencing Vs. Remembering in Research

Kevin Jenne

12:20pm to 12:50pm

Genius Lab Hosted by Dapresy: Got Data Overload? Moving Your Organization Forward With Integrated Market Intelligence

Jeff Martin

12:00pm to 12:50pm

Lunch

1:00pm to 2:00pm

Keynote

keynote

Insights Below the Surface

Adam Alter

Adam Alter studies how we think and decide — and how consumers spend and save, doctors diagnose, judges punish, and investors invest. In the New York Times bestseller, Drunk Tank Pink, Alter shows us that so many of those thoughts and decisions are deeply influenced by forces that escape our attention and elude our control. Alter will share his near clairvoyant sensibilities to help make you a more successful researcher.

3:10pm to 3:45pm

Networking Break

2:10pm to 3:10pm

State of the Industry Panel - MRA, CASRO, QRCA, PMRG

Rob Stone - Grail Insights, Jude Olinger - The Olinger Group, Paul Allen – Olson Research Group, Monica Zinchiak, Scott Baker, PRC – Schlesinger Group

3:45pm to 4:30pm