Me, Myself, and Us — Harvard’s favorite professor will amplify — but also sometimes contradict — traditional personality theory
Insights Below the Surface — The New York Times best-selling author of Drunk Tank Pink will share how to see insights below the surface to reveal subliminal cues
Inside the Minds of Millennials . . . and Plurals — A senior editor from The Atlantic will decipher the consumer habits of Millennials
3 Future-Focused General Sessions
Research Technology Entrepreneur Power Hour — Unilever curates a special hour revealing developing or emerging technologies that are changing the MR playing field
State of the Industry Panel — Five industry icons tackle challenges facing marketing research, from being a respondent to legal compliance, and discuss the state of the industry as a business and concerns for the future
We Are How We Eat (And Work) — An MR expert with a passion for intelligent shopper insights shares how you can ignite change, be inspired and thrive as a researcher in a changing landscape
16 Remarkable Breakout Sessions
The Rise of the Context Comfortables — A brand differentiation expert explains how the Internet of Everything is changing everything we know about content, context, loyalty, and environments and how ‘Context Comfortables’ are leading the way
Health Literacy in Research — Three health research experts pinpoint the salience of health literacy in marketing research and the potential trade-offs for healthcare professionals and researchers
How Qual Can Take CX to the Next Level — A long-time practitioner explains how qualitative and quantitative research yields a more complete understanding of customer behavior that looks beyond rational thinking to include the emotional and subconscious
Breaking up With Your Brand Tracker — A corporate researcher and a brand planning expert will explore the arc of one company’s brand tracker evolution — key hurdles, strategic impact, economic advantages and future evolution
Customer Journey Planning as a Competitive Advantage — A veteran strategist, using big data and qualitative research together, reveals howbrands can shape their customers’ journeys rather than react to the journeys customers devise for themselves
The Future of Insight-Led Innovation — A fiercely creative guy reveals how he discovered the future of insight-led innovation through overnight prototypes, prioritized insights, and inviting the customer in. Fail fast. Win big. Reduce costs. And it works.
Experiencing Vs. Remembering in Research — A veteran corporate researcher shares side-by-side comparisons of in-the-moment versus memory-based research to recognize and compensate for their alarming differences
Collaborating on Quality to Prevent Data Disasters — A survey guru tells how to identify the latent characteristics within commercially-available sample sources that might severely impact research outcomes
No Smoke Without Fire: Bringing Market Research to the Aggressive Entrepreneurs of America’s Fastest Growing Consumer Industry — A serial entrepreneur explains the role research has had in the burgeoning cannabis market. Got weed?
A New Experience Currency for a Changing Economy: How Share of Experience is Growing Delta Air Lines and Other Brands — Two MR data experts make the case why the industry should opt for Share of Experience over Share of Voice as an accurate and predictive metric
The Illusion of Customer Loyalty — Two analytics experts show that every customer, even a loyal one, could leave for better options. The trick is to identify the triggers that challenge loyalty and could cost you a customer . . . or gain you one.
Where Are All My Homophobic Facebook Friends? — A market intelligence expert combines large-scale survey data and qualitative social media research to derive lessons about peer pressure and aspirational bias that can be applied to market research and brand marketing
The Genius of Simplicity: Finding Insights by Understanding How Consumers Simplify — A brand management and qualitative research leader divulges how consumers simplify products and services in order to make decision-making easier as well as how understanding that process can yield fruitful, powerful marketing decisions
Improv for Insights — The Second City comedy troupe will use their expertise in improvisation to help top-notch researchers discover richer, more emotional consumer insights andcreate better, more effective ensembles with their collaborators
Customer Inspired: How to Achieve and Sustain Growth in the 21st Century — Executives from leading global organizations engage in lively panel discussion to share how customer inspiration is infused throughout their organizations through dialogue, empathy and experiences
Become a Strategic Superhero! — Learn five super powers and proven techniques to develop high-performing insights professionals plus tactics for fighting evil forces that block strategic thinking and hinder successful outcomes
8 Inspiring Workshops
Second City Workshop: Storytelling for Insights Leaders: How to Tell the Story of What the Data’s Telling You — Insightful comedians (aren’t they all?) help you develop captivating stage presence and lyrical storytelling skills. You will be a star.
BrainJuicer Workshop: Writing 5-Star Concepts — Award-winning communicators share their secrets forarticulating concepts in a winning format to better capture and engage your audience
Burke Workshop: The Lost Art of Presenting Marketing Research Studies — A brainstorming and communication sage shows how to move beyond academic reporting that smacks of 100 years ago to instead engage, entertain, and lead to action
OneTeam Workshop: Lead From Where You Are — A personal growth and leadership authority illuminates why organizations need team members to become leaders when needed and discusses how to optimize your talents for maximum growth and agility
Solstice Strategy Workshop: Bringing Balance to Your Workday — Two wellness gurus show how to blend timing management tools, stress reduction tips and mindfulness to unlock your inner Zen to become happier and more productive
Burke Workshop: Storytelling and Toolkit for Marketing Research Reports — A brainstorming and communication expert delivers 60 rapid-fire tips in 60 minutes flat that will enhance your ability to deliver memorable research results
Market Strategies International Workshop: 50 Shades of Consumers — A consumer advocate delves into the four types of consumers and uncovers how to best engage each type
Burke Workshop: Moving From Findings to Insights in the Next Generation of Reporting — An ideation and communication authority offers an overdue definition of what an insight is and explores tools to move beyond delivering mere findings to delivering insights
Plus 9 networking opportunities, including a blowout Expo Opening Party and an evening in N'awlins!