2016 CEO Summit January 25-27, 2016 in South Beach
A unique collaborative exchange for MR Company CEOs, Owners or Presidents
January 25-27, 2016
South Beach, FL
"Of all the decisions facing research company CEOs today, What does my product portfolio look like in the future – and how do I get there? is the most pressing."
– Simon Chadwick, 2015 CEO Summit Speaker, Managing Partner of Cambiar
MRA’s CEO Summit is a unique collaborative exchange designed for C-level executives (CEOs, CFOs, COOs, business owners, presidents, etc.) of small to mid-sized marketing research companies. The event will challenge your thinking, expand your knowledge and strengthen your business. The CEO Summit lasts for two days and will provide an environment where leaders can share their insights, experiences, and even their concerns in a setting of openness and trust. You will be provoked, prodded and challenged to explore the most pressing MR leadership issues through keynotes, hot topic presentations, break-out sessions, and panel discussions.
Cliff Courtney spent more than eight years as Zimmerman Advertising's Chief Strategy Officer before recently becoming the agency's new CMO. During that time, he helped lead this Omnicom powerhouse to become the 14th largest agency in the country. Zimmerman's "outcomes" approach and Brandtailing™ method has driven wildly impressive KPI results for clients that include Office Depot, White Castle, Party City, Extended Stay Hotels, Ashley Furniture, AutoNation, and more. Cliff often speaks on brands and brand activation, consumer trends and consumer insight. You'll find Cliff at www.zadv.com, and his social portal, www.cliffcourtney.com.
As the EVP of human intelligence for media agency Spark, Scott Hess leads the firm's research and insights function and serves as the primary architect and catalyst for the next-generation media planning approach known as "Experience Planning."
Mark Kershisnik – Transform Strategy Partners, LLC
Mark Kershisnik is the president and managing partner of Transform Strategy Partners, a venture he embarked upon after 32 years in general management, global marketing and market research at Eli Lilly and Company. During his tenure, Mark helped re-engineer the field of marketing and market research.
Adam has an extensive background in domestic and international financial services marketing, product development, business development and strategic planning. He worked at American Express in the United States and overseas beginning in 1985. In February 2007, Adam was appointed vice president and head of global marketplace insights for American Express.
Karen Walker helped to create the then fastest-growing company in American business history at Compaq Computer. She then served as an executive advisor and consultant to CEOs and senior organization leaders to grow their companies successfully with outcomes including IPOs, acquisitions, market share increases, and dramatic leadership development.
Hear from Past Attendees
It is like paying for a room full of high end consultants for a couple of days at a lower price than you would pay for a couple hours with just one consultant.
CEO/President, Quest Innovation/MedQuery
Great networking. This event provides an excellent opportunity to talk with industry peers to discuss common issues and solutions.
Having "outsiders" at the Summit share their knowledge, expertise and perspective helps to give me a different view of my business. Thanks.