We considered 134 speakers. We chose 41.
You'll see those most important to you.
New: Register One, Get One at 50% Off!*
(*both employees of the same company)
Bad conference sessions waste your time, but we won't. We weed out pitches, hype and bad presenters to give you engaging sessions on topics that matter to you.
MRA's Insights & Strategies Conference was designed for marketing researchers and analysts engaged in the discovery of marketing insights and the development of marketing strategies. Your attendance will provide you with new skills and knowledge to increase the value you provide to your clients, whether they're internal or external.
ISC concentrates in depth on practical, applicable skills you can leverage today while revealing a compelling roadmap of what lies ahead.
Five world-class keynotes and four highly-curated educational tracks center on the future, consumer insights, specialty research and tech demos. More than 50 exhibitors will showcase new innovations and approaches. Combined, ISC is a phenomenally target rich opportunity for education and networking.
Optionally, new all-day training sessions the day before ISC offer expert instruction on some of marketing research's most popular skills and tools. For those who register for both ISC and training, a bundled discount offers fantastic value.
The 2015 Insights & Strategies Conference is produced by the Marketing Research Association, whose total reinvestment of all revenues back into our profession directly enriches your career and those of other researchers like you.
As director of the Human-Computer Interaction Lab at the University of Maryland and author of Analyzing the Social Web, Dr. Jennifer Golbeck approaches research from a computer science perspective. Golbeck’s discovered fascinating and surprising correlations between Internet Likes, Shares and consumer behavior in the real world — new insights that can guide effective marketing strategies.
Jeremy Gutsche is an innovation expert and the CEO of Trend Hunter, the world’s most popular trend spotting website and research lab. His brand new five star book — Better and Faster — is #1 on Amazon’s Business Research & Development list. Gutsche will teach you to overcome three evolutionary traps that block innovation through six repeatable shortcuts to deploy better ideas, faster.
A facial coding expert and authority on the role of emotions in consumer and employee behavior, Dan Hill runs Sensory Logic, a scientific insights firm that analyzes consumers’ expressions to help companies better navigate emotional decisions. Hill will detail how emotional data related to messaging, brand equity and purchase intent can reveal the best actionable insights.
An internationally-recognized authority on global, economic, political and social trends, Joel Kotkin is the author of the new book The New Class Conflict, which describes the changing dynamics of class in America. At ISC, Kotkin will announce new research findings which illustrate how demographic shifts are moving your markets and how merging social communities will evolve in the years ahead.
Dress sharp! We’re about to introduce you to technology you’ve never met before. Ashish Soni is a faculty member and executive director of digital innovation at the USC Viterbi School of Engineering, where he helps engineering students transform their ideas into successful businesses. At ISC, he’ll illustrate exactly about how high tech entrepreneurship, user experience design and innovation play out in MR.
Hear from a Past Attendee
Super interesting, very practically oriented, we could see exactly what tasks they asked people to do and how they worked. Fantastic example of how social media can be used for research purposes.
CEO, Jigsaw Research USA
This was eye opening and informative. I appreciate their transparency in sharing the methodology and actually answering questions about the specific steps they took.
Senior Marketing Analyst, Interstate Batteries
This was really fantastic! I loved the format, it was really interesting to hear stories and perspectives from thought leadership.