2015 Corporate Researchers Conference


A quick summary to aid your travel plans for CRC St. Louis:

  • Optional training courses: October 4, 1:00 pm – 5:00 pm, October 5, 8:00 am – 12:00 pm
  • CRC St. Louis kicks off: October 5, 1:00 pm
  • Research providers depart: October 7, 9:30 am (or attend MREF Field Trip from 11:00 am – 1:00 pm)
  • Corporate researchers depart: October 7, 3:00 pm


Earn up to 23 PRC credits at CRC! Learn more.


October 5, 2015

7:30am to 7:00pm
11:30am to 1:00pm
1:00pm to 2:15pm
Tom Wujec

Tom Wujec

Author and editor of five books, a fellow at software giant Autodesk, a veteran TED speaker and a pioneer in business visualization, Tom Wujec has efficient innovation figured out: we must employ wicked problem solving and hold better, more visual meetings that engage stakeholders in the data and swap push for pull, talk for make, and take for give. But what does that look like and how can you facilitate it? Learn proven approaches from Wujec’s award-winning work with Fortune 100 companies to encourage exploration, customer engagement, prototyping and innovation testing. Wujec will also illustrate simple ways to measure the return of innovation success, revealing immediately applicable principles whose brilliance lies in their powerful simplicity.
4:00pm to 4:40pm
Roddy Knowles – Feedback Loop +2

Roddy Knowles – Feedback Loop, Vardan Kirakosyan, Scott Worthge

Howard Fienberg, CAE – The Insights Association +3

Howard Fienberg, CAE – The Insights Association, George Pappachen, Derek Mays, Ben Hayes

5:30pm to 8:30pm

October 6, 2015

7:30am to 4:30pm
7:30am to 8:20am
8:30am to 9:30am
Annie Pettit, Ph.D. +1

Annie Pettit, Ph.D., Marc Alley, PRC

Many in the C-Suite think Big Data is the silver bullet to solve all of their organization’s informational needs. In this candid, debate-like discussion, Annie Pettit and Marc Alley will explore issues that corporate researchers face, including the data scientist’s view of the corporate researcher’s role, how to overcome common misconceptions about Big Data, what works and doesn’t when applying Big Data methodologies within existing insights departments’ accepted processes, how data scientists and traditional researchers can collaborate, key MR elements that need to be maintained when using Big Data and specific skills CRs might need in order to keep pace.
9:45am to 10:30am
Jill Donahue – Nestle Purina PetCare +3

Jill Donahue – Nestle Purina PetCare, Stephenie Gordon, PRC, Sandra Bauman, Ph.D., Mary Aviles

Robert Moran, Partner - Brunswick Insight

Robert Moran, Partner - Brunswick Insight

10:30am to 11:15am
11:15am to 12:00pm
Steve Nollau — Brädo Creative Insight +1

Steve Nollau — Brädo Creative Insight, Bob Cuneo — Brädo Creative Insight

12:00pm to 12:50pm
12:50pm to 1:50pm
Scott Lazarczyk +1

Scott Lazarczyk, Manvir Kalsi

Does your organization have an innovation strategy? How about an innovation process? Innovation in the technology sector continues to accelerate with new communication devices, electronics and digital software services becoming increasingly complex in an ever-growing ecosystem. The sheer number of combinations is spiraling out of control. Samsung returns to one of our favorite 80s toys, the Rubik's Cube, to share lessons on the organizational structure and process clarity needed to lead innovation in 2015 and beyond. They examine the number of organizational pieces and functions, the principles involved in combining these assets and the paramount role that marketing research can play in solving your organization's Rubik's cube. Hint: The journey has just begun but you are the first side that needs to be solved for; the second step is mixing it all up again!
2:50pm to 3:35pm
3:35pm to 4:20pm
Jackie Lorch - Dynata +3

Jackie Lorch - Dynata, Dan Womack – Aflac, Miriam Alexander, Sima Vasa – Infinity Squared Ventures

October 7, 2015

7:20am to 1:00pm
7:30am to 8:20am
8:30am to 9:30am
Dr. Jennifer Golbeck

Dr. Jennifer Golbeck

Back by popular demand! Computer scientist Dr. Jennifer Golbeck is one of the top-rated keynote speakers in MRA history (it’s true—we checked). We’re bringing her back to help us avoid the Big Data trough of disillusionment (or to get out of it, for those who are already there). As was introduced in her first keynote with us at ISC, new algorithms can uncover all kinds of detail from people's social media and other Big Data profiles. But the results shift over time, predictions don’t always make logical sense and the results can feel unreliable or irrelevant. This time, Dr. Golbeck will discuss the types of insights computer science can find and will delve into 1) which parts of them are meaningful in other contexts, 2) which outputs to trust, and 3) exactly how these algorithms can be applied for unique and useful research results.
12:00pm to 1:00pm
1:00pm to 3:30pm