Three things client-side marketing researchers say:
1. "On the client-side it is easy to get behind on what’s the latest."
Give me new methodologies or approaches to research that I can take home and apply.
2. "The relaxed, private environment to talk to other corporate researchers is fantastic."
Let's do it for longer, and later in the conference so we can work off of the inspiration from the days prior.
3. "I like that I don't have to guess which sessions will be worthwhile."
When I attend other conferences and choose sessions to sit in, it's a lot of gambling and hope.
CRC's relentless focus on client-side needs has attracted marketing research and analytics experts from ESPN, Wells Fargo, Home Depot, Hallmark, Motorola, General Mills, FedEx, Nestle-Purina, NASCAR, Pepsico, DISH and hundreds more. Now in its 5th year, MRA's Corporate Researchers Conference (CRC) annually attracts more than 500 attendees. Download the new CRC 2015 brochure!
Marc Alley, PRC has spent the last four years as the head of market research at 1st Global, a company that helps CPAs and advisors improve their service and keep their promises to their clients. He has been in the marketing research industry for more than 15 years, recently receiving his Professional Researcher Certification and has advised companies on a number of categories, such as: which basketball systems to make, which energy drink customers like, how to use ankle bracelets to keep track of parolees, what private banking customers are saying, and what students dislike about the universities they attend—to name a handful.
Dr. Jennifer Golbeck
Dr. Jennifer Golbeck's social media research has influenced industry, government and the military; she is a pioneer in the field of social data analytics and a leader in creating human-friendly security and privacy systems. In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.
Manvir Kalsi is a senior manager of the newly formed innovation process and research team at Samsung Electronics America. Kalsi leads aggregation of both qualitative and quantitative information sources on Samsung and competitive product performance and reports information to relevant parties across the Samsung organization.
Before developing and managing Samsung North America's innovation process in California, Scott Lazarczyk spent two years in Korea as a marketing director for Procter & Gamble.
Annie Pettit, Ph.D.
Annie Pettit, Ph.D. is chief research officer of Peanut Labs and vice president, research standards at Research Now. Pettit specializes in data quality, sampling and survey design, and social listening. She has published numerous refereed and industry articles.
One of the world's leading experts in innovation, creativity, and technology disruption, Wujec joined Autodesk in 2006 as a fellow, where he currently charts long-term strategy, introduces disruptive technologies and facilitates innovation practices internally as well as for leadership teams in many industries.
Hear from Past Attendees
Articulate and engaging presenters with pragmatic advice. Spot on content for today’s corporate researcher.
Director, Research Services at Valpak
I LOVED the opportunity to talk with people in similar situations to myself. PLEASE do this again!
Market Research Analyst at TechSmith Corporation
The candor of presenters and openness of CR-attendees to share their inspirations and challenges make CRC unique.