Three things client-side marketing researchers say:
1. "On the client-side it is easy to get behind on what’s the latest."
Give me new methodologies or approaches to research that I can take home and apply.
2. "The relaxed, private environment to talk to other corporate researchers is fantastic."
Let's do it for longer, and later in the conference so we can work off of the inspiration from the days prior.
3. "I like that I don't have to guess which sessions will be worthwhile."
When I attend other conferences and choose sessions to sit in, it's a lot of gambling and hope.
CRC's relentless focus on client-side needs that has attracted marketing research and analytics experts from ESPN, Wells Fargo, Home Depot, Hallmark, Motorola, General Mills, FedEx, Nestle-Purina, NASCAR, Pepsico, DISH and hundreds more. Now in its 5th year, MRA's Corporate Researchers Conference (CRC) annually attracts more than 500 attendees.
Marc Alley is a marketing research professional with more than eight years of experience in B2C and seven years experience in the B2B arenas specializing in research project development, management, methodology, data analytics and synthesis.
Dr. Jennifer Golbeck
Dr. Jennifer Golbeck's social media research has influenced industry, government and the military; she is a pioneer in the field of social data analytics and a leader in creating human-friendly security and privacy systems. In addition to her work as a professor at the University of Maryland, she writes for top online news organizations, including Slate and The Atlantic, and appears frequently on NPR and commercial talk radio.
Manvir Kalsi provides contextual reporting for SAMSUNG Electronics globally and North American divisional constituents including consumer electronics, information technology and telecomm divisions. He is currently leading all research consumer business divisions including home entertainment, mobile computing, digital imaging, home appliance and social media.
Before developing and managing SAMSUNG North America's innovation process in California, Scott Lazarczyk spent two years in Korea as a marketing director for Proctor & Gamble.
Annie Pettit, Ph.D.
Annie Pettit, Ph.D. is chief research officer of Peanut Labs and vice president, research standards at Research Now. Pettit specializes in data quality, sampling and survey design, and social listening. She has published numerous refereed and industry articles.
Hear from Past Attendees
Articulate and engaging presenters with pragmatic advice. Spot on content for today’s corporate researcher.
Director, Research Services at Valpak
I LOVED the opportunity to talk with people in similar situations to myself. PLEASE do this again!
Market Research Analyst at TechSmith Corporation
I loved having CR-only sessions where we have an open environment to share.