Melanie began serving as CEO of the Insights Association on January 1, 2020.
Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.
John Mitchell – Applied Marketing Science (AMS)
President & Managing Principal, Applied Marketing Science (AMS)
John Mitchell is the President & Managing Principal at Applied Marketing Science (AMS). John’s career spans 15 years of innovation, market research, management consulting, and marketing strategy. In addition to his AMS experience, John has been a customer insights expert at McKinsey & Company and has led the North America customer insights team at Vistaprint.
Sherri Dansby – Blue Cross Blue Shield
Market Research Manager, Blue Cross Blue Shield of Michigan
Sherri is a market insights thought leader with 20+ years of experience bringing enthusiasm, dedication and an exceptional work ethic. She has expertise in custom primary quantitative and qualitative research techniques, strategic planning, program execution and actionable insight development. She is a long time member of the Insights Association, serving twice as President of the Great Lakes Chapter and continues to serve as board advisor and on its diversity and education committee.
Nolan Lowry – 84.51˚
Director, Primary Research, 84.51˚
Nolan is a Director of Primary Research at 84.51°, a data and marketing company owned by Kroger. Nolan leads a team of researchers who use sophisticated tools and technology to turn customer data into actionable knowledge. His research team helps complement loyalty card data by uncovering the “why” to better understand customers and ultimately provide them with the best experience.
Natasha Stevens – GfK
EVP, Solution Integration & Data Activation, GfK
Natasha is a thought leader and innovator with 20 years experience in digital research. She currently leads data activation & digital strategy at GfK, focusing on driving innovation & commercialization of predictive analytic solutions to drive client growth.