Melanie began serving as CEO of the Insights Association on January 1, 2020.
Previously Melanie served as Executive Vice President, Research Science & Data Strategy at Dynata.
Camille Nicita – Gongos
President & CEO, Gongos, Inc.
As CEO of a company pioneering industry change, Camille understands what it takes to make business decisions while operating in volatile environments and building strong cultural buy-in. She believes operationalizing consumer centricity as a strategy will have a harmonizing effect on decision makers; and adopting an ‘outside-in’ approach to analyzing opportunity is essential in a world where data is trying to win. Camille is on the board of the Insights Association, a contributing member of the Forbes Agency Council and is an official judge of the North American Customer Centricity awards. She is the sole owner of Gongos, Inc., a WBENC company that was named a Forbes “Small Giant” in 2020.
Stacey Nevel – Prudential Financial
Director, Voice of the Customer, Prudential Financial
Stacey is a seasoned Customer Experience (CX) professional with over 20 years of experience designing and managing customer and employee feedback programs. She has a background in CX feedback measurement and management within client-side financial services and insurance companies as well as vendor-side CX technology and consulting providers. Throughout her career she has sought to better understand and share the linkages between VOC, VOE and operational metrics to positively impact the customer experience, customer loyalty and product usability.
Scott Baker – Schlesinger Group
Senior Vice President, Client Solutions, Schlesinger Group
Scott is a veteran of the marketing research industry with additional background in advertising. He has participated in all related aspects of the research process, playing both strategic and tactical roles from facility management to qualitative and quantitative project design and implementation. He is always intrigued with new methodologies and innovative ways to conduct research.