Takeaways: Is it time to start creating new ways to gain shopper insights? Using the changes in grocery shopping behaviors as her case, Rebecca delivers a powerful call to action for marketing researchers.
Change is everywhere. How consumers interact with brands has transformed dramatically before our eyes and continues to do so.
New technologies are evolving the shopping experience. Aging Boomers are moving in with their children while Millennials linger at home. Dual-income families are more commonplace than ever. And, in just three decades, the number of women in the workforce has risen by 20 percent, shifting their traditional purchasing roles in the marketplace.
These changes are so profound, even grocery shopping is evolving in completely new ways. Using grocery CPG as the lens through which we view these changes, Rebecca will challenge the Market Research industry to stop adapting and start creating.
In this talk, Rebecca will tap into her passion for intelligent shopper insights that can ignite change and drive discussion on how to thrive as a researcher in our ever-changing landscape.