Teamwork: How Behavioral Science & Data Analytics is Proving a Winning Tandem for the Chicago Bulls
Kevin Brilliant – Chicago Bulls
Behavioral Scientist, Chicago Bulls
Kevin joined the Chicago Bulls in 2015 in a Business Strategy & Analytics role that combines behavioral science, analytics, and fan engagement. Prior to joining the Bulls, Brilliant completed his MBA at The Fuqua School of Business at Duke University with a focus on behavioral economics.
Adam Klene – Chicago Bulls
Senior Manager, Business Strategy & Analytics, Chicago Bulls
Adam joined the Chicago Bulls in January 2019 as Senior Manager of Business Strategy & Analytics. In his role with the Bulls, he is responsible for leading efforts to improve strategic decision-making across the organization through effective use of data and analytics. He oversees key day-to-date operational decisions around ticket pricing, inventory management, and demand forecasting as well as helps lead the development of long-term growth initiatives in terms of both revenue and fans.
Jon DeLord – piLYTIXSports
Jon is president of piLYTIXSports, a division of piLYTIX, a leader in artificial intelligence (A.I.) technology for revenue professionals. Previously Jon served as a director at Legends Hosptiality and brings more than 15 years of experience in the Market Research & Insights industry. In those 15 years, Jon has managed and directed hundreds of projects ranging from behavior segmentation, conjoint analysis and design, brand analysis, marketing strategy, operational analytics and statistical model development.