2016 Insights & Strategies Conference May 18-20, 2016 in New Orleans

ISC2016

State of the Industry Panel - MRA, CASRO, QRCA, PMRG

Industry leaders will address some of the challenges facing marketing research, including:

  • Being a respondent
  • Legal compliance
  • The state of the industry as a business
  • Concerns for the future

Add in great information about conferences, education, and association membership and you'll see that we're packing a lot into this hour. Don't miss it!

Speaker(s)

  • Rob Stone - Grail Insights

    CEO, Grail Insights

    Board Chair for 2018, Rob is CEO of Grail Insights, a division of Integreon. He is a longtime contributor to the advancement of the profession, including volunteer service to both MRA and CASRO, as well as frequent speaking engagements at industry conferences. 

    During more than 20 years in the research community, Rob has been a passionate advocate for informing business decisions through innovative research practices.

  • Jude Olinger - The Olinger Group

    Founder & CEO, The Olinger Group

    Jude began a career in market research over 25 years ago and, in 1994, founded The Olinger Group, a firm on the cutting edge of technological innovation. Of technology, Olinger says, “I started the business to leverage what I saw was happening with technology and how it was changing the market research industry.” A point of pride for Olinger is that his firm still retains many of their original clients today.

  • Paul Allen – Olson Research Group

    Executive Vice President, Business Development, Olson Research Group

    Paul currently oversees the business development and client services team. Paul is responsible for developing new services designed specifically for the pharmaceutical, biotechnology and medical device industries. In this role, Paul is also a valuable contributor to the strategic planning and execution of all sales and marketing activities.

  • Monica Zinchiak

    Owner, Z. Research Services

    Monica is owner of Z. Research Services, an agile market research consulting firm specializing in qualitative research design and study execution. She is a consumer experience specialist, loving the customer’s journey, and tends to gravitates toward social issue research and women’s health. Monica is a long-time member of the Qualitative Research Consultants Association, being a member for 16 yrs., and has been serving on the board of directors for the past 5 years., She is the current President of the organization.  

  • Scott Baker – Schlesinger Group

    Senior Vice President, Client Solutions, Schlesinger Group

    Scott is a veteran of the marketing research industry with additional background in advertising. He has participated in all related aspects of the research process, playing both strategic and tactical roles from facility management to qualitative and quantitative project design and implementation. He is always intrigued with new methodologies and innovative ways to conduct research.

See the full conference schedule
2016 Insights & Strategies Conference
Thursday, May. 19, 2016
2:10pm to 3:10pm MDT