Market Strategies International Workshop: 50 Shades of Consumers
. . . Okay, maybe not 50 different shades, but certainly more than one.
In this interactive workshop, we'll look beyond traditional demographics and explore a bottom-up (rather than top-down) approach to understanding consumers.
We'll explore four different types of consumers — Lead Users, Creatives, Early Adopters, and Brand Advocates.
These groups form naturally around shared traits and preferences, the exact kind of commonalities that can spell gold for marketers . . . and market researchers.
We'll look at ways to identify members of each group plus the benefits of working with each and how best to collaborate with them.
Speaker(s)
Friday, May. 20, 2016
2:30pm to 4:00pm MDT