BrainJuicer Workshop: Writing 5-Star Concepts
Information surrounds us everyday. What it is that captures your attention? What engages you?
We all know that pictures tend to grab people. Yet most of the concepts tested in market research still focus a lot — too much — on words, on justifications, and on multiple insights and reasons-to-believe.
Check out this great workshop intended for anyone who wants to reimagine what it takes to articulate concepts in a 5-star winning format. You will learn:
- How many words to use . . . and which words to avoid
- Which pictures work best
- How to best use insights, benefits, and reasons-to-believe (or not)
The ingredients are all there. You just have to put it together in a way that more closely mirrors how consumers really process information and make their decisions in a busy, confusing world.
Led by Alex Hunt and Bianca Pryor from BrainJuicer, this hands-on master class will teach you how.
You are encouraged to bring a concept that you're working on to make it real.
