Conjoint analysis is one of the most powerful quantitative tools available, but it can be overwhelming to researchers who don’t have experience with it. In this workshop, we’ll introduce conjoint analysis using simple examples that will allow you to understand how the process works. We’ll show you what conjoint analysis can do for you, teach you how to structure your conjoint analysis experiment and then walk you through how to interpret the results. And we’ll do it all with simple Excel spreadsheets and math you learned by third grade! Come join us to add conjoint analysis to your quant toolbox.
Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!
In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.