Market research does not have to be boring. Grab your audience’s attention, and keep it, using storytelling techniques. If you have ever wondered why everyone loves TED Talks, take this class. Students will learn storytelling techniques that grab an audience’s attention and keep it. Students in this class will learn how to use research results to construct and tell a story. Starting with lessons in storytelling for executive audiences and ending with a practice exercise, students will find this four-hour class both fun and substantial. Class content includes storytelling examples, how to construct a story and how visuals can support storytelling (data visualization and infographics techniques). Both quantitative and qualitative research examples are used. Note: This class is designed for market researchers with at least five years of experience with research reporting and presentations.
Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!
In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.