Questionnaires: What types of questions and scales are treated differently by device type? Do participants treat Likert scales differently when on a smartphone versus a laptop? How about rank order and other scale types? What can we do in questionnaire design to make sure we are getting consistent results across device types? A great class for anyone wondering how to make sure mobile survey data isn’t skewing the overall data set. Note: This class is designed for market researchers with at least five years of experience with questionnaire design.
Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!
In-Depth Training - Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.