*Research Now paid for the chance to speak. In addition to the requirement that they provide education, these speakers are welcome to sell their products/services.
As traditional political polling has struggled to keep up with an evolving, mobile-dependent population, highly visible misses have been made in election predictions. Similarly, corporate research has struggled with evolving too quickly and creating data changes that were more driven by methods than markets. In this session, we will discuss what each group can learn from the other, based on Research Now’s best experiences with both traditional phone-based and online researchers.