Consider these critical market research questions: How can we encourage survey response honesty? How can we optimize pricing research accuracy? How can we get research participants to give us more accurate information when self-reporting behavior, especially future behavior? The field of Behavioral Economics has key lessons that address these important questions. Don’t miss this fun, fast-paced class for a precise look at how BE can be applied to market research quality improvements. Note: This class is designed for market researchers with at least eight years of experience with quantitative research.
Choose Two: Add two four-hour courses to take the Sunday afternoon and Monday morning before the conference begins. Two courses cost at total of $499 – a phenomenal deal!
In-Depth Training: Max out the value of your visit by scheduling your in-person research training sessions in advance of the conference for a small added fee. Sunday afternoon and Monday morning each, you'll spend four hours on a topic of choice (for two topics and eight study hours total). When was the last time you set aside four hours to study one topic in-depth? Here's a chance to do it twice.