Globally, people are connected, people are concerned & conflicted, and people want control. These sentiments are coming from people (aka consumers, users, investors, patients, etc.), worldwide, and they are reshaping the landscape of the market and people engagement in nearly every way. In this session Michael Becker will provide a broad perspective on the factors—people sentiment, trust, social norms, technology, regulation, cybercrime, and more—that are reshaping today’s marketplace. He will lay out a multi-year, multi-horizon, strategic roadmap and framework that you can follow as you look to engage and serve the future personal data empowered, digital savvy, phygital individual.