Build One-to-One Customer Connections at Scale by Reimagining Your Ecommerce Experience
Giusy Buonfantino – Amway
Chief Digital and Marketing Officer, Amway
Giusy (Joo-Zee) is Chief Digital and Marketing Officer for Amway. In this role, she leads the company’s global digital and marketing organizations, and is responsible for designing and executing strategies to drive sustained growth across Amway’s portfolio of brands, such as Nutrilite and Artistry. She also leads design and delivery for Amway’s online, mobile and social shopping experiences.
SVP Experience Strategy, Digitas
Brian has an extensive background in digital design and user experience, with deep expertise in qualitative and quantitative research, ethnography, content strategy and brand planning. He has led successful strategies and digital executions for brands including Whirlpool, Verizon, L’Oreal, American Express, and Coca-Cola. His work has been recognized with multiple creative and marketing effectiveness awards including Grand Prix Lions, Gold Effies, and a Warc Strategy Grand Prix.