Learn how Panasonic is building an integrated, collaborative team expert in the areas of UX, CX & MRX and intent on optimizing the company's ability to fulfill customer needs.
- What businesses and organizations really want from an insights professional or team (and it's not what you might think)
- How specialization of insights functions have divided us, and what we need to do to unite
- The case for a centralized, united, and cross-functional approach to insights (and how and why we did it at Panasonic)
Wednesday, Sep. 16, 2020
2:10pm to 2:55pm EDT