- How does the weather affect consumer spending habits?
- What color should you wear for your online dating profile photo?
- How might an unfamiliar company's three-letter ticker code affect its stock price?
- What font should you use for your print piece?
These and other phenomena and the psychology behind them are what fascinates Adam Alter. While certain factors that affect people's thinking and decision-making are obvious, there are other, equally powerful forces that are so elusive as to remain almost invisible but in truth all but drive decisions.
As one of the keynote speakers at MRA's 2016 Insights & Strategies Conference, Alter will share his near clairvoyant sensibilities to help make you a more successful researcher.
Uncovering astonishing insights into human behavior with humor and piercing vision has made Alter not only a New York Times bestselling author, but also a widely-published expert and consultant to business giants such as Apple, Google, Fidelity and Prudential.
As a researcher, he has focused on the issues of human judgment, decision-making, and social psychology with special focus on the subterranean cues in the environment that quietly but powerfully influence human cognition and action.
Alter is an Associate Professor of Marketing at New York University's Stern School of Business, with an affiliated appointment in the New York University psychology department. He holds an M.A. and Ph.D. in psychology from Princeton University and is the author of the bestselling Drunk Tank Pink: And Other Unexpected Forces that Shape How We Think, Feel, and Behave.