IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Improving Your Tracker Accuracy: Sample, Mobile-ready, and Migration

In research, it's not just about asking the right questions, it’s about asking them the right way and staying up to date with respondent trends. While change for the sake of change is not a good thing, often long-term trackers get stale and ineffective; both from the power of what they deliver to the business and the quality of information gathered. In today’s fast-paced survey world, we need to ensure that we limit methodological bias, account for increased mobile survey taking and retain the ability to utilize historical data. Join Phoenix MI’s John Schiela, as he presents how we have overcome these challenges based on several recent large programs.

Key Takeaways

  • Minimizing respondent and sample error.
  • Research scale impact and how to migrate to a mobile-friendly world while retaining historical information
  • Validating modeling techniques using outside real-world data

 

Speaker(s)

  • John Schiela — Phoenix

    Co-President Converged Technology & Media, Phoenix Marketing International

    John Schiela co-heads Phoenix’s innovative Converged Technology & Media Practice with vast experience spanning market-tracking programs to new product development to strategic brand and positioning in both the global and domestic arena. He brings his unique mix of business, research, and academic acumen to bear on developing a consultative approach to providing business solutions. Leveraging his prowess across both qualitative and quantitative realms, John drives strategic research into actionable ROI-generating information strategies, target marketing, and segmentation solutions.

     

  • Martha Rea — Phoenix Marketing International

    President and Chief Research Officer, Phoenix Marketing International

    Martha has almost 30 years of experience in market research and analysis. She has worked for many of the Fortune 500 companies in the US, Europe, and Latin America to develop markets, products, and services, and is an expert in market measurement and analysis. Martha is actively involved in the leading edge development and application of advanced market research methods.

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
2:25pm to 3:10pm EDT