In research, it's not just about asking the right questions, it’s about asking them the right way and staying up to date with respondent trends. While change for the sake of change is not a good thing, often long-term trackers get stale and ineffective; both from the power of what they deliver to the business and the quality of information gathered. In today’s fast-paced survey world, we need to ensure that we limit methodological bias, account for increased mobile survey taking and retain the ability to utilize historical data. Join Phoenix MI’s John Schiela, as he presents how we have overcome these challenges based on several recent large programs.
- Minimizing respondent and sample error.
- Research scale impact and how to migrate to a mobile-friendly world while retaining historical information
- Validating modeling techniques using outside real-world data