MaryEllen DeMarco got inspired by the values represented by CX and did some qualitative research to examine the relationships between marketing researchers and their CX departments. Do you want to work with your corporation's CX department more collaboratively? This presentation will be partly educational — what is CX? — and partly reflective — what do MR and CX professionals think are its strengths and weaknesses as well as opportunities for collaboration? October 6 is CX Day, so let's figure out how to make collaboration happen!