The most successful organizations today depend greatly on people's ability to clearly identify problems and opportunities, gain unique insights on the market, and develop solutions that were not imagined by their competitors. That dynamic has made creativity one of the most desirable and valuable skills in today’s business world in any industry.
Although for many years humanity wrongly believed that creativity couldn’t be learned, current research in experimental psychology suggests that creativity can be developed and refined with effort, practice, and systematic approaches, strategies and tactics.
Ivonne Kinser will present a contemporary approach to creativity and innovation. She will also share case studies of successful, disruptive innovations that have positioned Avocados From Mexico as one of the most creative brands in its industry, while simultaneously driving remarkable business results.