2017 CEO SUMMIT January 23-25, 2017 in Miami Beach
The Future of Marketing Research from the Client Point of View
Brett Townsend – Electrolux
Director of North America Insights, Electrolux
Brett is Head of North America Insights for Electrolux where he provides deep, transformative consumer insight, consumer opportunities, and marketplace understanding to drive business decisions related to strategic planning, new product innovation, brand and communication, and in-store sales and merchandising programs.
Lisa has recently been appointed to Organon to build new capabilities in insights, analytics, and commercial assessment after many years leading Global Customer Insights at Merck & Co Inc, where she leveraged insights, analytics, and design to create innovative, compliant solutions to the challenges facing patients, providers, and payers in the delivery of lifesaving medicines and vaccines.
Dhan Kashyap — Humana
Consumer Research, Insights & Strategy, Humana
Dhan Kashyap started his career in market research in the 80s and has had the privilege of being part of the industry and observing it from multiple vantage points. He has had significant experience on the agency-side, where he started his career, and then moved to the client-side. He has lived and worked in multiple markets and cultures – India, the Middle East and North America. As part of his work on the client-side, he has worked on diverse product categories as detergents, to ice cream, banking and financial services, beverage alcohol and health insurance and health care.
On the client-side Dhan has held research function roles at Unilever, Royal Bank of Canada, Diageo and Humana. He currently is the head of the research function at Humana – a fortune 100 company delivering health benefits and care in the US. His work focuses on mining insights which drive consumer engagement in their health.
Dhan has his MBA from the University of Pune in India. He has presented papers at various forums including an award winning paper at the Esomar.