IA Corporate Researchers Conference (IA CRC) October 22-24, 2019 in Orlando

Data Socialization - The Sweet Spot Between Gatekeeping and Sanctioning a Free-For-All

Every insights team faces a similar conundrum with data socialization: “Do we limit access to this data? Or do we open it up to the organization for a potential data field day?” There are legitimate sides for either argument, and Gore Medical is on a mission to find the sweet spot.

Data socialization doesn’t need to be black or white. There is a happy place on this spectrum where market researchers are enabling their business partners with information. Join Tammy Ray, market research leader at W.L. Gore & Associates, Inc., to find out how Gore Medical is capitalizing on this gray area to place insights at the center of major business decisions.

Key Takeaways:

  • Learn how Gore’s research challenges led them to implement KnowledgeHound as their knowledge sharing & data analytics platform
  • Discover how a knowledge sharing & data analytics platform can play a role in enabling a stronger partnership between researchers and the business
  • Explore what the sweet spot of data socialization might look like in your organization

 

Speaker(s)

  • Tammy Ray – W.L.Gore & Associates

    Speaker Bio: Tammy Ray Market Research Leader, Medical Products Division, Market Research Leader, Medical Products Division, W.L. Gore & Associates

    Tammy Ray is a market research leader at W.L. Gore & Associates, a materials science company focused on discovery and product innovation. She has more than 20 years of experience in insights, marketing, and finance across the healthcare, high-tech, and agriculture industries. Her team focuses on delivering and activating customer insights that inform business strategy and drive key decisions for Gore’s Medical Products Division.

     

  • Sam Larson — KnowledgeHound

    Senior Client Success Manager, KnowledgeHound

    Sam Larsen leads customer success at KnowledgeHound. Passionate about helping companies become more customer-driven, Sam arms the world’s leading brands with information on how they can transform their data into decisions with KnowledgeHound’s platform for smart data discovery and visual analytics.

     

See the full conference schedule
IA Corporate Researchers Conference (IA CRC)
Thursday, Oct. 24, 2019
12:05pm to 12:20pm EDT