Every insights team faces a similar conundrum with data socialization: “Do we limit access to this data? Or do we open it up to the organization for a potential data field day?” There are legitimate sides for either argument, and Gore Medical is on a mission to find the sweet spot.
Data socialization doesn’t need to be black or white. There is a happy place on this spectrum where market researchers are enabling their business partners with information. Join Tammy Ray, market research leader at W.L. Gore & Associates, Inc., to find out how Gore Medical is capitalizing on this gray area to place insights at the center of major business decisions.
- Learn how Gore’s research challenges led them to implement KnowledgeHound as their knowledge sharing & data analytics platform
- Discover how a knowledge sharing & data analytics platform can play a role in enabling a stronger partnership between researchers and the business
- Explore what the sweet spot of data socialization might look like in your organization